Shinhan Bank expands and reorganizes’Digital Sales Department’ for non-face-to-face customers

“I take care of myself even if I do not visit the bank”

[일요서울 | 이창환 기자] Shinhan Bank launched digital transformation with the goal of providing a customer-oriented solution in a timely manner to provide services that meet customer needs through data-based customer analysis and solve inconveniences.

Shinhan Bank announced on the 23rd that it will expand its digital sales department to provide dedicated services to approximately 750,000 non-face-to-face customers in nine areas in Seoul.

The Digital Sales Department is a digital branch that provides comprehensive consulting services at the same level as face-to-face channels for customers who do not visit the branch in person. The convenience of non-face-to-face transactions of Internet banks and consultation services through professional staff of traditional banks, etc. It was first established in September last year by combining its strengths.

The Digital Sales Department showed remarkable growth in the first five months after opening, with a 150% increase in the number of customers, 200% increase in receipts, and 460% increase in loans.

Shinhan Bank will expand its digital sales division to 39 digital sales divisions 1, 2, and 3, and start asset management of 750,000 non-visit customers for the past year at branches affiliated with headquarters in 9 regions, including central Seoul, Gangnam, and North Korea. In the second half of the year, it plans to expand the range to 2.15 million customers nationwide, including Busan and Honam.

Shinhan Bank assigns digital professional employees with excellent Yeosu-sin comprehensive counseling capabilities and non-face-to-face sales capabilities to the Digital Sales Department to provide products and financial information that customers need in a timely manner based on thorough analysis of customers.

In addition, to communicate with customers of the digital sales department, Shinhan Sol (SOL) has also created a dedicated page My Care page, through which customers can use’customized care messages for each user’,’useful financial contents’, and’individual recommendations. You can use useful contents such as’products’ and’financial schedules that you should not miss’, and consult a dedicated staff if necessary.

A Shinhan Bank official said, “Shinhan Bank has promoted the digital sales department based on customer-centered values.” “The digital sales department is a customer-centered digital customer care center and is expected to become the standard of Shinhan Bank’s future branches. We plan to expand it further in the second half of the year through performance verification.”

Shinhan Bank plans to gradually expand the range of services that can be provided to all digital customers starting with the MyCare page service.

Reporter Lee Chang-hwan [email protected]

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