WiseApp and Wise Retail, an app/retail analysis service, announced on the 17th that the payment incurred in Coupang in January is expected to be 2.4 trillion won. This is the largest ever, the result of a sample survey of the amount of payments such as credit cards, debit cards, and bank transfers of Korean consumers over the age of 20.
The coupang payer paid 144,000 won by paying 32,000 won each 4.5 times during the month of January, and the repurchase rate was 76%. Among major domestic online shopping malls, the average number of payments per person and the repurchase rate were the highest.
The proportion of the number of payers was 19.1% for those in their 20s, 29.1% for those in their 30s, 23.8% for those in their 40s, and 28.0% for those in their 50s or older.
Coupang’s payment estimate includes the online shopping mall Coupang and the delivery service Coupang. This is an estimate of the amount paid at Coupang and Coupang Itz by card or bank transfer for Koreans over 20 years old, based on the content indicated in the consumer’s payment history. VAT is included and corporate transactions are not included, which is different from Coupang’s sales.
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Coupang’s app users also hit a record high.
As a result of a sample survey of Korean Android and iOS smartphone users 10 years of age or older at WiseApp and Wise Retail, Coupang had 19.7 million users and 3.4 million Coupangitsu in January 2021, the largest users of both apps ever. Appeared to have been recorded.