According to E-Mart, the number one hypermarket in Korea on the 17th, as a result of analyzing winter sales from December of last year to January of this year, strawberry sales ranked second among all products. E-Mart will be holding the largest strawberry event ever for a week from the 18th. Photo = Getty Image Bank
It was reported that strawberries this winter became popular enough to rank second in total sales of hypermarkets. Along with the diversification of varieties, the popularity of’high-quality strawberries’ has also increased.
On the 17th, E-Mart, the number one large supermarket in Korea(186,000 -1.59%)According to the analysis of winter sales from December last year to January this year, strawberry sales ranked second among all products.
During that period, strawberry sales exceeded 30 billion won, ranking first in total fruit sales.
Every winter at E-Mart, the winter popularity of strawberries has gradually become hotter. As a result of analyzing winter sales from December to January of each year, it was ranked 5th in 2019 (December 2019-January 2020) from 9th overall winter sales in 2018 (December 2018 to January 2019). , Last year (December 2020 to January 2021), it ranked second in total sales after ramen.
This winter, it is characterized by the fact that it surpassed the wines that climbed rapidly in the milk and home liquor trend, which rises to the top of all sales every year.
In particular, E-Mart is paying attention to the fact that high-end strawberry sales increased due to its strategy to diversify varieties. In December 2018, E-Mart’s portion of high-end strawberry sales was about 15% of the total, but in January this year, it doubled to about 30%.
In 2018, E-Mart’s strawberries were mainly cultivated in Korea,’Seolhyang’, but this year, various high-end varieties have appeared. ‘King’s Berry’, which is as large as a palm,’Jukhyang’ developed in Damyang, Jeollanam-do,’Gumsil’ with a strong sweet and weak peach scent,’Meriquin’, which has a higher sugar content than ordinary strawberries and has little sour taste, average of vitamin C. These include’Arihyang’ with high content.
An E-Mart official said, “There is no significant difference in sales of ramen and strawberries, which are the number ones in sales, and if this trend is followed, we will soon achieve the No. 1 overall sales.”
According to E-Mart, the number one hypermarket in Korea on the 17th, as a result of analyzing winter sales from December of last year to January of this year, strawberry sales ranked second among all products. E-Mart will be holding the largest strawberry event ever for a week from the 18th. Photo = provided by Emart
On the other hand, E-Mart is holding a’Strawberry Champion’ event that showcases 9 kinds of strawberries from the 18th to the 24th. For this event, we secured 320 tons of strawberries, the largest quantity for a week event. When purchasing 8 kinds of premium strawberries with event cards, they are sold at a 30% discount.
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