[단독] Jeju Dream Tower, sold out 10,000 units at the first home shopping… Hocance jumped to Jeju

Lotte Tourism Development’s Dream Tower Complex Resort, which has become a landmark in Jeju, made a huge hit at the first home shopping debut exhibition, ‘10,000 units sold out’. It is evaluated that the Hocance tribes flocked together with the atmosphere of easing the government’s guidelines for social distancing and the seasonal factors of the rape blossom season.

On the 14th, Lotte Tourism Development, which operates the Jeju Dream Tower Complex Resort, said that a total of 9800 rooms were sold through a 60-minute broadcast running time in the limited sale of room package products that began at 9:35 p.m. through CJ O Shopping. Revealed.

The sales volume of 10,000 rooms is equivalent to the number of rooms sold per month in a standard luxury hotel.

During the broadcast, the overnight package sold out, and in particular, the waiting time for consultation reached about 2 minutes as more than 1000 orders were called at a time.

Lotte Tourism Development estimates that it has achieved 3 billion won in sales through 60 minutes of broadcasting if calculated based on the room price of 300,000 won per night. In particular, in addition to the one-night package that is completely sold out, the number of two-night, three-day package sales has reached a considerable amount, so if the hocances include additional expenses such as restaurants and shopping for two nights and three days, the federal effect is expected to reach 5 billion won.

The hotel industry was keen to see the success before the home shopping broadcast, as the Grand Hyatt package of Jeju Dream Tower, which appeared in CJ O Shopping, consisted of 300,000 won per night and 500,000 won per 2 nights and 3 days.

Despite the high price of the Southeast Asian travel zone, the hotel industry is very encouraging as this hotel package is sold out. This is because the accommodation period for this package was relatively long until the end of May, and there were seasonal factors that coincided with the rape blossom season, which is considered the signature of spring flowers in Jeju, but it was predominantly evaluated that it was impossible to sell out in terms of cost performance.

An official in the hotel industry said, “If it is about 300,000 won to 500,000 won, it is an expensive product that is comparable to the pre-Corona travel ticket in Southeast Asia, but it is unexpected that it was sold out.” It should be viewed as “he pointed out.

Dream Tower said that the quality of the Grand Hyatt Hotel also played a role. The packaged room is a 65m2 (approximately 20 pyeong) room, and all rooms offer panoramic views of Hallasan, the sea, and Jeju city through a 2.7m-high glass. The room size is also larger than that of a 5-star hotel (around 40m2), and it is perfect for families with a super king size bed and a sofa set for 4 people.

In particular, it was analyzed that the fact that it included not only accommodation but also additional facilities such as swimming pool and fitness for free.

An official at Jeju Dream Tower said, “I paid a lot of attention as I showed the first line through home shopping,” and said, “It will be a perfect healing holiday for the rape blossom season and Family Month in May.”

Jeju Dream Tower Resort, run by Lotte Tourism Development, is the first urban complex resort in Korea that opened in December last year. With the highest height of Jeju (38 stories, 169m), 1600 all-suite rooms, and 14 food and beverage facilities with global chefs such as three Michelin stars, it is a landmark of Jeju.

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