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As the news of Coupang’s listing on the NASDAQ in the U.S., there are pouring opinions that e-commerce (e-commerce) should be re-evaluated. Naver, which represents domestic e-commerce, is a representative.
In the stock market at 11:15 am on the 15th, Naver is trading at 38,1500 won, up 15,000 won (4.09%) compared to the previous trading day. It is on the rise, surpassing 380,000 won for the first time during the week.
Naver’s strong performance is due to the shift in expectations for rival Coupang, which is expected to reach 50 trillion won.
Park Ji-won, a researcher at Kyobo Securities, said, “Coupang is expected to be listed in the second quarter of this year, but its corporate value is up to 55 trillion won.” The opportunity to re-evaluate the business has come.”
There is also an estimate that Naver’s corporate value can reach up to 80 trillion won compared to Coupang. Hyundai Motor Securities raised the target price of Naver to KRW 500,000 based on the target market cap.
Kim Hyun-yong, a researcher at Hyundai Motor Securities, said, “The Naver e-commerce business already has a solid ecosystem with its strengths, such as high point accumulation rate, strengthening connection with its own content such as webtoon and music, and loans to sellers. No. As we propose a target market cap of KRW 80 trillion, we will raise our target price to KRW 500,000.”
Yoon Jin-woo, reporter at Hankyung.com [email protected]
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