13 trillion in sales, 14.8 million customers… Coupang’s’Dignity’ Revealed

Looking at the documents listed on the US stock market… Chairman Kim Bum-seok’s remuneration 15.8 billion won

Headquarters in Coupang, Songpa-gu, Seoul. /yunhap news

Coupang’s management situation, which was disclosed while officially listing the New York Stock Exchange, is drawing attention.

According to a listing application file submitted by Coupang to the U.S. Securities and Exchange Commission on the 13th, Coupang’s sales last year amounted to $1.97 billion (about 13,250 billion won). This is an increase of 91% from 7 trillion won in 2019.

The number of active customers who have purchased a product from Coupang at least once was 14.8 million in the fourth quarter of last year, up 25.9% from 11.8 million in the fourth quarter of 2019. This is 30.8% of the Korean internet shopping population at 48 million.

Net sales per active customer was about $256 (about 283,000 won) in the fourth quarter of last year, up 59.0% from about $161 (about 178,000 won) in the fourth quarter of 2019.

‘Rocket Wow’, Coupang’s paid membership system, which pays 2,900 won per month, accounted for 32% of active customers in the fourth quarter of last year. The purchase frequency of Rocket Wow members was more than four times that of regular subscribers.

Coupang founder Kim Bum-suk, chairman of the board of directors, has a total of 14.43 million, including an annual salary of over 886,000 dollars (approximately 980 million won) and stock-type bonuses (stock awards, a type of bonus received as stocks according to a predetermined plan after retirement). It was found that it received a reward of $1229 (worth 15.8 billion won).

/ Reporter Juwon Baek [email protected]

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