Sales of Lunar New Year gift sets at major department stores hit a record high. Because of the coronavirus infection (Corona 19), social distancing has increased, and more people give their hearts as gifts instead of visiting their hometown. The reduction of the Kim Young-ran Act also affected the increase in the allowance of agricultural and marine products to 200,000 won.
A holiday gift set sold at a department store in Seoul. /yunhap news
On the 7th, Shinsegae Department Store announced that from the 4th of last month to the 5th of this month, the sales of New Year’s gift sets increased 51.3% from the same period last year, recording a record high. Sales of expensive gift sets such as 550,000 won Korean beef (39%) and 300,000 won gulbi (78%) increased.
Hyundai Department Store also saw a 48.3% increase in sales of gift sets during the same period last year. Korean beef (55.8%), fruit (52.3%), gulbi (51.4%), and health functional foods (49.5%) all increased in sales. Hanwoo gift sets over 200,000 won ranked 1st to 10th in sales.
Lotte Department Store also saw a 46% increase in sales of New Year gift sets from the 18th of last month to the 6th of this month. 100 sets of Korean beef sets (LNO9) worth 1.7 million won were sold out. Even wine sets over 500,000 won sold more than 70% of the prepared quantity.
