LG… Change the team name and leap to the top
Soothing and active support of the team… Similar steps in the new world
Shinsegae Group E-Mart, which takes over the professional baseball KBO League SK Wyverns, will challenge the best results in its first year.
The Shinsegae Baseball Team aims to make a leap forward with the support of the group while maintaining the strengths of the existing SK.
Shinsegae is aiming for the record of the combined win of the LG Twins in 1990, which achieved the highest performance in the first year of the acquisition team.
In KBO League, the club was sold six times, including SK Wyverns.
In 1985, Sammi Superstars was sold as Cheongbo Pintos, and in 1987 Cheongbo became Pacific Dolphins.
The Pacific became the Hyundai Unicorns in 1995.
The original team MBC Blue Dragon was acquired by LG in 1990, and Haitai Tigers by KIA in 2000, and it continues to this day.
In 1990, LG was the best example of the acquisition team’s first year in the KBO league.
LG recorded a win rate of 71 wins and 49 losses of 0.592, ranking first among seven teams at the time.
In addition, he went directly to the Korean series and won the integrated championship.
Considering that the predecessor, Blue Dragon, finished 6th with a win rate of 49 wins 67 losses and 4 draws in the previous season, it can be evaluated as a big leap after the takeover.
In 1996, Hyundai also achieved good results.
The predecessor, Pacific, ranked 7th out of 8 teams in 1995, but took the 4th place out of 8 teams with 67 wins 54 losses and a 5 draw win rate of 0.552 in the first year of wearing the Hyundai signboard.
In addition, in the postseason, he went on to win and win the Korean series.
Other subsidiaries’ performances in the first year of the KBO League were not very good.
In 1985, Cheongbo ranked 6th, the lowest, and in 1988, the Pacific also ranked 7th.
In 2001, KIA also failed to advance to the postseason, ranking 5th out of 8 teams.
The direction of the acquisition team’s first performance in entering the league had a significant impact on the support of the parent group.
In 1990, LG, then owner Koo Bon-moo, gave full support to the players.
He drastically raised the players’ salaries, raised morale, and gave full control to the new coach Baek Chun Baek, eliminating internal noise.
In 1996, Hyundai reinforced other ships using Hyundai Phoenix, the unemployment team held by Hyundai Group at the time.
Major players such as Park Jae-hong were transfused through Hyundai Phoenix.
Hyundai also tried to boost internal morale by raising the salary of the squad by 28.1% at the time.
Like LG and Hyundai, Shinsegae has an atmosphere that focuses on the internal fraud problem.
In the announcement of the acquisition, Shinsegae Group eliminated internal fluctuations by promising the hiring succession of SK’s athletes and all front staff.
In addition, on the 1st, when the Seogwipo Spring Camp in Jeju Island was held, the executive team explained the background to the team and explained the blueprint for supporting the team.
On the first day of the camp, the Shinsegae Group gave 100 cups of Starbucks coffee, its coffee brand, to the squad.
Since then, the atmosphere of the team has clearly brightened.
SK players, who said they were shocked shortly after the announcement of the sale, are training their teams in a bright atmosphere like usual.
There are also many players who express their expectations for the new operating entity.
A number of players including Choi Jeong, Lee Jae-won, and Eui-yoon Eui-yoon gathered in the interview with the reporters saying, “We are looking forward to the Shinsegae Group.”
First, the atmosphere for a new start is bright.
Shinsegae Group is planning to start supporting the club in earnest starting next month when the acquisition contract is finalized.
The Shinsegae Club, which has succeeded in strengthening its abilities by replacing all foreign pitchers and recruiting an external free agent (Choi Joo-hwan) after 9 years, raises questions about where the group’s support can soar.
/yunhap news