Input 2021.02.04 15:30 | Revision 2021.02.04 15:32
Established a joint venture to jointly operate the sports channel’Sky Sports’
KT(030200)Announced on the 4th that it signed a’MOU for enhancing the value of K-League and fostering sky sports channels’ with the Korea Professional Football Association and launching a channel centered on K-League broadcasting.
The signing ceremony was attended by major officials, including KT Lee Jae-mo, CEO Kang Kook-hyun, KT customer division head, Yoon Yong-pil, SkyTV representative, and Kwon Oh-gap, president of the Professional Football Federation.
KT splits the sports channel’Sky Sports’ owned by SkyTV, and the Professional Football Federation establishes a joint venture (JV) to run the K-League-centered broadcasting channel business by investing corresponding cash. The final agreement was reached.
KT aims to support the production of K-League broadcasts that are more colorful and more vibrant than before by utilizing the group’s media platform capabilities and information and communication technology (ICT). It plans to provide content in novel formats such as soccer education programs and sports entertainment programs.
Both sides set a goal to grow Sky Sports into a global-level comprehensive sports channel based on competitive professional soccer content.
“With Corona 19, unattended games continue, and sports relaying technology and media roles have become more important as it has become difficult to see players on the ground in person.” “We will make sure that everyone in the Republic of Korea can enjoy the heat of the game scene vividly in the home.”