Is it the emergence of’catfish’ that will shake the market? Toss Securities was officially launched. It has been 12 years since 2008 that a new securities company has appeared in Korea. As it enters the red ocean market, the strategy for differentiation is clear. Rather than an existing investor, it advocates a mobile securities company for’investment beginners’. Especially 2030 generation’Jurini’ (stock beginners)It plans to release a customized mobile trading system (MTS) aimed at
3rd Park Jaemin Toss Securities CEO held an online press conference on YouTube “It’s been more than 10 years since MTS first appeared in the market, but it was difficult for novice investors to understand, only the signboards were different, but the same service was available.” It wasn’t easy to use even though it had many features,” he criticized. Following “Providing easy and convenient services for beginners in investment is a feature of Toss Securities,” and presented an aggressive goal of securing 1 million monthly active users (MAU) in 2021, the first year of its launch. He also expressed his ambition to grow for three years, cross the break-even point (BEP), and reach 1 million individual customers to stand shoulder to shoulder with leading securities companies.
What is different about the stock trading service created by Toss?
MTS, which was first disclosed by Toss Securities to the outside on this day, has an intuitive design that is different from the existing brokerage services. For instance, the stick chart (candle chart), moving average line, tick chart, buyer, execution strength, foreign equity consumption rate, etc., have been provided by the existing MTS, but all indicators and information that are difficult for stock beginners to understand were removed.
The greatest strength is easy Search Function. E.g Even if an investor entered a familiar brand name in the search box, related stocks were searched. If you search for’bibigo’, CJ CheilJedang appears. It has made it easier to find businesses related to industries that were difficult to search by industry classification in MTS, an existing securities company, such as’Electric Vehicle Parts’,’Renewable Energy’, and’Smart Phone MLCC’. To this end, it is subdivided based on sales in actual financial statements. Toss Investment Category Standard (TICS) systemI made it. It is explained that the financial statements of about 2,200 listed companies were directly analyzed and the industry was segmented into 234. Currently, there are 24 KOSPI and 33 KOSDAQ, respectively, for a total of 57 categories.
In addition, changes such as a sharp fluctuation in stocks of interest or holdings were immediately communicated to investors through’app push’. If there is a performance announcement, MTS of Toss Securities is said to quickly identify changes in information on the disclosure site and deliver the information to investors. Buying was changed to’buy’ and trading was changed to’sell’ to make it easier to understand, and the ask price screen was designed intuitively. Investment information such as’Purchase TOP100′,’Interest TOP100′, and’Operating Profit Margin TOP100′ was compiled like a music chart.
Until the millennials reach 4050 generations
The main customer base was set to 10 million in 2030 households. As the current stock market has about 1.5 million investors in that age group, the company expects to discover millions of potential customers in the future. CEO Park Jae-min said, “There is a high possibility that 4050-generation investors with funding are already investing and are using MTS from another securities company. If there are services that are satisfactory and used, it is difficult to induce them in the short term.” “2030 generations will not remain only as novice investors. The size and volume of assets that are traded will continue to increase, and there will be a chance in the long run.”
The transaction fee was set at 0.015%. Some point out that it is the lowest level in the industry, but it is difficult to see the game only with convenience. This is because existing securities companies are competing for free MTS fees. However, Toss is confident that the easy user experience (UX) is competitive. CEO Park said, “I am confident that I can secure enough customers through the experience of making investing in stocks more convenient and easier.” “We are not targeting users of existing securities companies, but those who are new to investment or who are dissatisfied with the difficult and complex investment system. Breaking New standardWill be established.”
Meanwhile, a total of 250,000 people participated in the MTS pre-application event that Toss Securities started on January 27th. Early this month, MTS will be released to pre-applicants sequentially, and the entire MTS will be opened within February. In the first half of this year, it is expected to introduce an overseas stock investment brokerage service that enables decimal trading, and in the first half of next year, it will introduce a robo-advisor-based indirect investment service. Toss Securities MTS can be accessed by tapping the Stocks tab in the existing Toss app.