What is the ramen that I ate 1st place on Instagram over Shin Ramyun?

On Instagram last year, the ramen brand that received the most attention from users was Nongshim Japaghetti.

As of the 1st, Nongshim announced on the 2nd that the number of posts on the Instagram hashtag (#) of Chapaghetti is the highest among domestic ramen at 219,000. This is a level that far exceeds the market’s leading brands such as Buldak-bokkeummyeon (195,000), Shin Ramyun (146,000), and Jin Ramyun (69,000). Hashtag is a function of attaching a kind of tag to social network service (SNS) posts. When you click it, you can see photos and videos of other people who wrote the same hashtag, so netizens use it as a means of expressing their interests and sharing with others. The fact that hashtags are used a lot can be interpreted as meaning that many people expressed their interest online.

In 2020, about 50,000 newly registered Chapaghetti hashtag posts. About a quarter of the total 219,000 were newly uploaded last year. An official from Nongshim explained, “It means that it has become a friendly brand that consumers do not just eat chapaghetti, but want to cook their own food and share it online.”

Chapaghetti gained special popularity last year as’Chapaguri’, which appeared in the movie with the Academy Award for the movie Parasite in February of last year, gained worldwide attention. Chapaguri, which has been called the ‘national modisumer (consumer who uses products in their own way) recipe’, became a hot topic once again through movies, and the authentication fever of consumers who have eaten chapaguri from the beginning of this year has also blown. .

As the time to stay at home with Corona 19 is prolonged, the trend of’home cook’ to cook and eat at home has emerged, and the popularity of chapaghetti, which goes well with any ingredients, has continued to continue throughout the year. Chapaghetti has established itself as a consumer-friendly brand by creating countless unique recipes mixed with various ingredients such as dumplings, eggs, and cheese, as well as other ramen such as chapaguri (chapaghetti + squid champon).

Chapaghetti recorded the highest sales of 219 billion won in 2020, an increase of 19% over the previous year. This is the first time last year that annual sales exceeded 200 billion won since the launch of Zapaghetti. In the ramen market, only three brands with annual sales of over 200 billion won are Shin Ramyun, Chapaghetti, and Jin Ramyun. Chapaghetti sold about 340 million units per year last year. It means that the whole people boiled 7 chapaghetti for a year.

An official from Nongshim said, “Last year, Jjapaghetti has been greatly loved by giving special pleasure to the whole people,” and “I will work harder to communicate with consumers so that it can continue to be a loved brand this year.”

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