Naver has been quiet since the third quarter of last year(362,500 +4.17%) The stock price has been soaring this month. It is breaking the record high every day. Its market dominance in various fields such as webtoon, entertainment, and commerce through equity acquisitions and large-scale investments is receiving high praise from the market.
On the 2nd, Naver closed the deal at 362500 won, up 4.17%. During the intraday, it recorded a record high of 373,000 won. As a representative non-face-to-face beneficiary, the stock price, which surged throughout the first half of last year, has adjusted since September, but is rebounding by 23.93% this year alone.
It is an analysis that investors give high marks for Naver’s expansion of the platform business. In the webtoon/web novel business division, Naver plans to increase its market dominance through the acquisition of the North American webtoon platform, Wattpad. Yoon Eul-jung, a researcher at Shinyoung Securities, interpreted, “As the growth potential of the webtoon and web fiction market has emerged, the rise in ransom prices of platform companies and content providers (CP) is the reason for the rise in stock prices. In the commerce sector, following CJ Logistics last year, it is expanding cooperation with other operators such as Shinsegae Group.
In the case of the media content division, the acquisition of a stake in BNX, which operates Big Hit’s fan platform’Weverse’, became the material for the stock price increase. “The number of people staying on the platform and platform loyalty are the key to the platform business,” said Lee Chang-young, a researcher at Yuanta Securities. did.
The securities industry expects Naver’s share price to continue to rise. After Naver announced its 4Q results, 19 out of 21 securities companies raised their target prices at once. According to F&Guide, a financial information company, Naver’s target price estimated by a securities company is an average of 443,750 won, which is more than 20% upside from the current stock price. Securities companies forecast that Naver’s operating profit this year will rise 16.5% from last year to reach KRW 1.41 trillion.
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