Input 2021.02.02 16:23 | Revision 2021.02.02 16:24
5G smartphones are on the rise, increasing to 60% of 5G smartphones in the fourth quarter
According to the’Monthly Report Market Pulse’ recently released by market research firm Counterpoint Research on the 2nd, Apple rose 5 percentage points year-on-year in China last year, raising its Chinese market share to 16% in the fourth quarter.
On the other hand, during the same period, Huawei (-3%), Vivo (-22%), Oppo (-26%), and Xiaomi (-15%) recorded negative growth.
Although Xiaomi’s annual sales declined 15% year-on-year, it was still strong in the market.
The sales of the Xiaomi 10 Series, Redmi 9A, and Redmi Note 9 Pro began to rebound sharply from the second half of the year. In particular, the company’s main rival, Honor, earned a reflective profit.
The sales volume of Oppo and Vivo also declined due to the overall market downturn, but the 4th quarter grew 9% QoQ as the Oppo A32, A72, and Lenovo 5 Series were greatly successful. The Lenovo 5 series sold nearly 1 million units in 12 days after the rebranding, and it is analyzed that Oppo’s mid-to-mid price product strategy is paying off.
Counterpoint Research analyzed that “the Chinese market quickly recovered from Corona 19, but overall demand declined compared to before Corona 19, due to the economic recession and increasing smartphone replacement time.”
However, despite the slump in the smartphone market, the 5G smartphone market has grown as companies actively engaged in marketing. The share of the 5G market from 5% in the fourth quarter of 2019 increased to 60% in the fourth quarter of 2020.