[팩플]On the same day as Naver and Kakao, the train reservation was cleared, but the number of goals was different.

Naver and Kakao, the two major Internet companies, broke through KTX. From the 1st, it was possible to reserve train tickets at Naver and Kakao, but their service strategies are completely different.

Train service starting from February 1st on Kakao T App. Photo Kakao Mobility

From February 1 ‘Naver Map’ App and ‘Kakao T’ You can also search and reserve train tickets in the app. Targets are KTX, ITX, Saemaeul, Mugunghwa, and tourist trains operated by the Korea Railroad Corporation (KORAIL). Both companies announced this at the same time on the 31st.
You can buy tickets directly from Naver and Kakao starting from the daily train, but it may be difficult to purchase tickets for the New Year holidays depending on the time of day. This is because many tickets have already been sold at the existing KORAIL counters.

In the way of developing the same service of’train ticket reservation’, the difference in business direction between Naver and Kakao was clearly revealed.
Naver is trying to combine train ticket reservations with local restaurant search or prepaid ordering, and Kakao Mobility plans to connect with its own taxi and bus calls, transfers, and navigation.

Train ticket inquiry and reservation service starting from the Naver Map app. Picture naver

① In Naver
You can search for’train reservation’ in the Naver search window or use the new’train inquiry/reservation’ function in the Naver Map app. According to Naver, among the searches that flowed into Naver Map last year, there were 22 million train-related searches such as’Seoul Station’ and’Korail’. From now on, I will induce such a search to actually buy a ticket.
· What the company expects is that the ticket reservation Restaurant order and reservation It leads to sales. Naver is also planning a service that recommends restaurants near the station according to the departure and arrival times of trains purchased by consumers.

② In Kakao
· Kakao T, a mobility app with the largest number of users in Korea ‘Kakao T train’ A new button is created. You don’t need to know the train station name or route information. If you enter only the final purpose, it will show the best route from the current location.
Not only trains, but also related transportation information such as train-intercity bus transfer information, reservation of bus tickets, estimated public transportation time to the train station, and taxi fares are provided at once. When you book a train ticket, a notification katok is also sent to you when you need to go to the station on the day. When you click the link here, Kakao T Taxi is called immediately.
· Kakao Mobility said, “We will provide information on transportation means in a wide area at a time.” Connect all the ways to your destination in the Kakao T appTo do. It emphasized the importance of getting to the final destination quickly and accurately, not information by means of transportation such as trains, taxis, and buses.

· Naver ‘Small and medium merchant commerce ecosystem’Pursue Naver fosters online store smart stores, allows offline stores to receive orders and reservations as smart orders, and payments for all these transactions are processed with Naver Pay. At this time, loans necessary for small business owners are provided by Naver Financial’s loans for small business owners. It is a picture that takes place within Naver from the beginning to the end of commerce. Recently, the period of free payment fees has been extended to introduce more local stores to Naver.
· Kakao substitute driving-taxi-kickboard-bicycle, etc. One-stop everyday means of transportationWe aim for a service-type mobility (MaaS) that connects with the Internet. This is why all new mobile services are put into Kakao T instead of a separate app. In addition to taxis and shuttles, bicycles (Kakao T bikes) and parking, called last mile (last mile to destination), and parking are also being serviced within the Kakao T app.

Reporter Shim Seo-hyun [email protected]

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