‘KOTRA Digital Innovation Roadmap’ released
From the perspective of customer value, business model, and process
Suggest 10 directions and 51 tasks
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KOTRA (President Pyeong-oh Kwon) declared 2021 the year of’Digital Transformation (DT)’ and released the’Digital Innovation Roadmap’.
KOTRA President Kwon Pyeong-oh said on the 31st, “We will provide new customer value using digital power, innovate internal business processes, and create a new trade and investment support program with high cost-effectiveness to provide more effective services to more customers.” The roadmap was revealed. The vision of the roadmap selected through final screening out of a total of 158 contests is “KOTRA’s digital innovation, realizing the dreams of customers”. The three strategies to be promoted by KOTRA consist of 10 directions and 51 detailed implementation tasks from the perspective of △customer value △business model △process.
First, we implement convenient omni-channel services tailored to the customer’s position. Customers can easily’find’ the information they want at a glance,’ask’ what they don’t know, and’application’ for business, so that customers can conveniently use the service. It also introduces a service that tailors recommendations according to the customer’s position, and allows them to receive information and check progress.
Various types of online and offline (O2O) businesses are also promoted through digital transformation of trade and investment business. First, it plans to strengthen the e-commerce competitiveness of the Buy Korea platform and foster it as Korea’s leading global online platform.
It will also build the foundation for a digital trade investment ecosystem based on data. Using a big data platform, it recommends promising items and optimal services not only by item but also by market. KOTRA plans to provide services to 100,000 digital customers including small businesses by 2025 based on the big data platform and the Buy Korea platform. Through this, we actively support the government’s “Strategy to Expand 200,000 Export SMEs by 2030”.
They also innovate the way they work. The standardization of work processes will reduce manual work by more than 50%, and will reduce costs and increase efficiency through functional linkage between systems. Mobile and cloud environments will be introduced in stages to enable business execution and communication anytime, anywhere.
KOTRA President Kwon Pyeong-oh said, “At the last Corona 19 response conference, companies participated in KTO’s online marketing, which helped to induce buyers as well as reduce travel expenses. “We plan to convert and spread this digital innovation roadmap driven by the headquarters to domestic and overseas.”
/ Reporter Jeon Hee-yoon [email protected]
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