Held the ‘2021 First Brand Grand Prize’
Stars expected to be active this year
Spottainer Award, Pak Se-ri, Hot Icon Presentation, etc.

‘2021 Korea First Brand Awards’ / Photo = Reporter Byeon Seong-hyun
Singers Kim Soo-chan, Seo Eun-kwang, Jesse, group weekly, comedians Kang Jae-jun and Lee Eun-hyung, and other stars who are expected to be active this year, following last year, were honored with the awards at the 2021 Korea First Brand Awards.
The ‘2021 Korea First Brand Awards Ceremony’ hosted by the Korea Consumer Brands Committee and organized by the Korea Economic Daily and the Korea Consumer Forum was held at the Conrad Hotel in Yeouido, Seoul on the afternoon of the 28th.
The ‘2021 Korea First Brand Awards Ceremony,’ which consumers directly select, is the largest brand award in Korea that selects and awards the brands expected to lead the year 2021. In the field of character culture this year, singers Jesse, Seo Eun-kwang, Kim Soo-chan, group Weekly, comedians Lee Eun-hyung and Kang Jae-jun, and lyricist Kim Na-na, as well as Singer Jesse, Seo Eun-kwang, Kim Soo-chan, who are active in a number of entertainment programs, were listed in this year’s character culture.
![From'First Brand Grand Prize' Kim Soo-chan to Weekly… Please take care of 2021 [종합]](https://i0.wp.com/img.hankyung.com/photo/202101/03.25182226.1.jpg?w=560&ssl=1)
Park Se-ri won the Spottainer Award. Se-ri Park appeared in various entertainment programs such as MBC’I Live Alone’, SBS’The Law of the Jungle’, and E-channel’Playing Sister’, and performed a great role as a spottainer.
Se-ri Park, who came to the stage, said, “As you have expected, I will show you a better and harder look in the future.” “Isn’t it a very difficult time with Corona 19? I don’t know if I will be a big help, but I’m still showing a bright image so that you don’t lose hope. I will support you,” he said.
![From'First Brand Grand Prize' Kim Soo-chan to Weekly… Please take care of 2021 [종합]](https://i0.wp.com/img.hankyung.com/photo/202101/03.25182361.1.jpg?w=560&ssl=1)
Jesse won two awards: hip-hop/R&B artist and hot icon. Jesse received a lot of love for the song’Nun Nanna’ last year, and received favorable reviews from viewers for its unique yet quirky charm in various entertainment programs. Sensual fashion, makeup, and always confident attitude also became hot topics every time.
Jessie said, “Thank you for loving’Noon Nanna’. I didn’t even dream of becoming a hot icon. It was nice to be able to give you a big smile last year. I will continue to show you a good image and work hard in the future.” He added, “I’ve been playing music for a long time,” he added, “I’m not good at Korean, but I’m grateful for liking myself as it is.”
![From'First Brand Grand Prize' Kim Soo-chan to Weekly… Please take care of 2021 [종합]](https://i0.wp.com/img.hankyung.com/photo/202101/03.25182308.1.jpg?w=560&ssl=1)
Lyricist Kim Ina won the Expert Entertainer Award last year, and this year received the Radio DJ Award. Kim Na is currently conducting MBC’s standard FM’On Kim Na’s Starry Night’.
After being called as the winner, Kim Na said, “You sang to an important occasion. What I felt while attending for two years is that the other awards ceremonies give praise for the time that has passed, and this is the only one who hits the back that you are the most anticipated in this category this year. I think it’s an awards ceremony,” he said.
“Thanks to this awards ceremony, I feel that I have to pour my heart out here as a radio DJ this year.” To the listeners, “I’m the oldest DJ in’Starry Night’. People with nostalgia for’Starry Night’ I am glad that there are a lot of things that various people of all ages can enjoy these days. I hope that we will be together for a long time since we will be in the same place in the future.”
![From'First Brand Grand Prize' Kim Soo-chan to Weekly… Please take care of 2021 [종합]](https://i0.wp.com/img.hankyung.com/photo/202101/03.25182258.1.jpg?w=560&ssl=1)
The entertainment stone award (male) was awarded by Seo Eun-kwang, the leader of the group B2B. After completing his military service last year, Seo Eun-gwang has been active in a number of entertainment programs based on his brilliant talk. After his debut, he has consistently been recognized for his outstanding artistic sense and leadership, and he also became an in-house director of Cube Entertainment.
On this day, Seo Eun-kwang said, “Thank you for the good reward and I think it’s an honor. I will do my best to provide laughter and happiness to many people by doing my best to fit the title of an entertainment stone that will lead 2021.” In particular, he sang a song with the lyrics of “I love you” to the entertainment PDs who were watching the awards ceremony and made a laugh.
Finally, Seo Eun-kwang directed Melody (B2B’s official fandom name), “It’s been 9 or 10 years since we debuted. Thank you for being together for a long time. I will continue to listen to you songs and make you laugh forever. I love you.” Said hello.
![From'First Brand Grand Prize' Kim Soo-chan to Weekly… Please take care of 2021 [종합]](https://i0.wp.com/img.hankyung.com/photo/202101/03.25181883.1.jpg?w=560&ssl=1)
The honor of the Best Couple Award went to Jaejoon Kang and Eunhyung Lee. Before revealing their impressions of the award, the two performed a kissing performance while wearing a mask at Photo Time, causing laughter.
Lee Eun-hyung said, “Last year, I kept fighting in the program’I can’t be the number 1′, but I’m grateful for the Best Couple Award. I’m happy to be awarded with the brands I love.” Kang Jae-joon said, “Before marriage, our couple received some separate awards, but this is a meaningful award for the first time after marriage,” and promised “I will devote my whole body to this year as I selected them as the couple that should pay attention in 2021.”
I did not forget the affectionate words toward each other. Lee Eun-hyung exclaimed, “Honey, I love you.” Kang Jae-joon said, “I’m getting shorter because of the weight,” and said to Lee Eun-hyung, “Today, I wear an exceptionally high heel and it looks like 2m 20cm. It’s so beautiful. Let’s live pretty and have fun with me for the rest of my life. I love you.”
![From'First Brand Grand Prize' Kim Soo-chan to Weekly… Please take care of 2021 [종합]](https://i0.wp.com/img.hankyung.com/photo/202101/03.25182106.1.jpg?w=560&ssl=1)
Weekly won the Rookie Girl Idol Award. Weekly on the stage said, “Thank you for giving me such a wonderful award. I am very happy to receive such a wonderful award from the beginning of the year. As I received the award, I will work hard to show you a better image this year.” He then greeted the fans, saying, “I think this award was given by Daily (official fandom name). I will try to present a special week for Daily this year. Happy New Year, thank you, and I love you.”
![From'First Brand Grand Prize' Kim Soo-chan to Weekly… Please take care of 2021 [종합]](https://i0.wp.com/img.hankyung.com/photo/202101/03.25181799.1.jpg?w=560&ssl=1)
The protagonist of the Trottainer Award was Kim Soo-chan. Kim Soo-chan, who has been receiving the best spotlight since her debut while appearing in TV Chosun’Mr. Trot’, is pouring out a variety of entertainment program love calls with her unique lively energy and pleasant talk. He is also active in music. Big Hit Entertainment’s chairman Bang Si-hyuk released a remake of’Butt’, and recently released a duet song’It’s Not Just Love’ with Joo Hyun-mi.
“It’s a runaway locomotive, Prince Kim Su-chan,” said Kim Su-chan, who greeted with energy and said, “I am pleased to receive a meaningful award with the people who represent Korea and represent the world, and with colleagues who work together in the entertainment industry.” Said. He then expressed his gratitude to the management company staff.
In particular, Kim Soo-chan drew attention by wearing a costume with colorful beads on a black background. Regarding this, Kim Soo-chan said, “The clothes designed by designer Seo Eun-gil,” and said, “The costume weighs more than 3kg. It almost feels like armor. It feels like I have to ride a horse.” He added tactfully, “I received a very good award, so I lost one cubic while waiting, but I am not sad.”
Finally, he sent a loving greeting to the fans. Kim Soo-chan exclaimed, “I want to express my gratitude to the Queen Princess and Charney Love for constant support. I love the Queen Princess.” He also said, “Thank you for loving a lot of the new song that came out this time. I am also grateful to Mr. Joo Hyun-mi for joining me.”
In addition, entertainment contents that are loved by viewers also received awards. MBC’Save me! Holmes’ was awarded in the category of home entertainment, tvN’s’On and Off’ in the observational arts, and SBS’Tasteful Square’ in the culinary arts category.
Meanwhile, the ‘2021 Korea First Brand Awards’ was held for 3 days from the 26th according to the government’s quarantine guidelines.
Kim Soo-young, Hankyung.com reporter [email protected]
Article reporting and press release [email protected]