Following SK Telecom, LG U+ introduced a 5G plan with the lowest price of 30,000 won, fueling the competition for rates among mobile carriers.
LG U+ announced on the 27th that it will release two low- and mid-priced rates for its online-only service ‘5G Direct Plan’. Customers will be able to use 12GB, which is 33% more than the market, for 5G data at 37,500 won per month, the lowest price in the 5G market.
‘5G Direct Plan’ is an online-only plan that can be subscribed to at LG U+’s online directly operated mall U+Shop, and for customers who do not want to combine and contract terms, the price has been reduced by more than 30% by subtracting unnecessary additional services. .
The ‘5G Direct 37.5’ plan to be released this time provides 12GB of 5G data (1Mbps speed when exhausted) for 37,500 won per month (including VAT), and 5G data for 51,000 won per month (including VAT) for ‘5G Direct 51’ It includes 150GB (5Mbps speed when exhausted), and provides an additional 10GB of tethered data.
As a result, LG U+ entered into a rate competition with SK Telecom, which opened its doors in advance. On the 15th, SK Telecom introduced 3 types of 5G plans exclusively for online use, which includes a 5G plan in the range of 30,000 won. ‘5G Untact 38’, which provides 9GB of data (1Mbps speed when exhausted) for 38,000 won per month, and ‘5G Untact 52’, which provides 200GB of data (5Mbps when exhausted) for 52,000 won per month, It is a completely unlimited ‘5G Untact 62’ plan for 62,000 won.
In the lowest price plan, LG U+ is advantageous in both price and data provision. It is analyzed that LG Telecom has strategically set prices after watching SK Telecom’s preemptive launch.
SK Telecom has won the title of the first, and LG U+ has the title of the lowest price. Now, what kind of rate plan KT can attract customers has become a concern of the industry. Like LG Uplus, KT is also expected to show a plan that responds after watching the market situation more.
The 5G rate cut is a matter promised by the three mobile carriers during the government audit last year. At the time, the government audit revealed that the estimated cost of supplying 5G charges was only 36,740 won, whereas the average cost of people was 51,137 won, which was 140% higher than the cost.
In addition, there was criticism that mobile carriers are making excessive profits because they pay almost 300% of the cost of the 70,000 to 100,000 won plan, which most people sign up for in order to purchase mobile phones inexpensively.
It is an analysis that these criticisms will be eased with the launch of the lowest 5G plan by mobile carriers.
However, since these plans are products without a contract and various additional services, etc., you cannot sign up for public subsidy or optional contract discount at the same time, and you cannot subscribe to mobile phone combination products including family combination, mobile phone and internet combination products .
In addition, there are criticisms of the launch of the cotton covered plan, excluding the benefits provided by the existing medium and high-priced plans, such as new, number-portable subscriptions, and not providing membership points.
Therefore, even at this point when the lowest priced 5G plan is released, customers need to calculate which plan is advantageous for lowering their and their family’s communication costs.
Reporter Ho Lee [email protected]