

Should President Moon Jae-in’s communication be compared with former Presidents Lee Myung-bak and Park Geun-hye? President Moon was asked to “show a miserable appearance” at a New Year’s press conference on the 18th. This is because the President was silent when the public was curious about any issues, such as the disciplinary process of Prosecutor General Yoon Seok-yeol or the introduction of the Corona 19 vaccine. President Moon explained this for two reasons. The first reason was that it was difficult to communicate with the media for the past year due to the quarantine problem caused by Corona 19, and the second reason was that they do not think that only press conferences are communication with the public. President Moon replied:
“I think you understand that communication with reporters such as press conferences has been difficult for the past year because of the corona situation. Not only that, at Chunchugwan, there were several discussions in the meantime such as press conferences, inviting reporters to Nokjiwon, or I visit Chunchugwan. I think it’s Lee.”
In fact, for Christmas at the end of the year, President Moon tried to make a surprise visit to the Chunchu-gwan, where reporters from the Blue House are located with cakes. However, it failed due to the increase in social distancing. It is also true that the situation of COVID-19 quarantine is realistic. President Moon has been extremely sensitive to quarantine. In the case of events attended by the President, we tried to reduce attendance to 50 or fewer, or extremely restrict attendance even for internal meetings. It was not just for the president to avoid the risk of corona19 infection, but for the president to take the initiative in quarantine. The second reason was explained like this.
“I don’t necessarily think that press conferences are the only way to communicate with the people, it’s a way of communication. I have visited the field more than any other president, and there have been many cases where people exchanged two-way conversations with each other even though they were a small group of people. I think we have been making efforts to communicate with the people in various ways.”
It is pointed out that communication with the media is lacking, but because of frequent field visits, communication with the public is not lacking. It is explained that he went to the site and listened to the story as if he checked the rental housing site in Hwaseong Dongtan, Gyeonggi-do on December 11 last year. Cheong Wa Dae officials also say that President Moon really has this idea. After the New Year’s press conference, Tak Hyun-min, Blue House Protocol Secretary, defended the president’s communication more strongly than in the article below through his Facebook page.
As Secretary Tak said, there is no way to confirm whether President Moon shared informal conversations with many people privately through a field visit event. However, let’s take a look at a case where reporters from the Blue House even had a meeting with the real people when they covered the president’s field event. It was an event related to real estate issues and education issues with a lot of public interest.
How did you read it? The story of the citizens we met at the rental housing briefing session ended with the applause of the attendees with “I am very satisfied” and “I am very happy”. During the on-site inspection of the SAT, some questions were asked, but the answer was not the President, but the Minister of Education Yoo Eun-hye. I don’t think the speech on this day was coordinated in advance. Also, I think there may be a positive response depending on the policy. However, it is necessary to consider whether the communication has been achieved enough for the President to say, “There are many cases of two-way conversations”. The Lab H CEO Kim Ho, an expert in communication and crisis management, explained this situation by drawing a table.

The question that came out at the press conference was that’communication 4’wasn’t enough, but the president thought that’communication 1 and 2’was a lot, so he answered that he thought he had worked hard. The media and many people wanted to explain what the President was curious about, such as’Communication 4′, but he didn’t get a quick answer from him. Moreover, considering President Moon’s inauguration address, “The main issue is that the President will briefly brief the media,” the answer at the press conference seems more difficult. The disappointment of President Moon’s communication that the people think of is also revealed in public opinion polls. In a survey conducted six months after President Moon took office in May 2017 (Gallup Korea, 1 week in November 2017), the reason for affirming the performance of the president’s job was “good communication / efforts to empathize with the public” (17%). It ranked first, higher than’reform and redemption’ (15%), and the people rated communication higher. There was a lot of dissatisfaction with the former president’s’disadvantage’, and the expectations for President Moon were high.

Looking at the results of the same survey after two years (week 1 of November 2019), surprisingly, the number of “communications well” dropped to 2%. This is the result before Corona 19, which was cited as difficult for the president to communicate directly. During this period, I don’t think the number of field visits by the President, which the Blue House emphasized as communication, has decreased. However, unlike the’Inaugural Address’, President Moon has been extremely far from giving press conferences or asking questions. We only had one New Year’s press conference each year, and in 2019 we had an interview with Korean broadcasters in May and a conversation with the public in December 2019. In a recent investigation, the presidential press conference has also been effective. In this year, communication (2%) appeared again only in the results of the third week of January, which was released on the 22nd, after’communication’ disappeared altogether due to affirmative evaluation of the presidential duties. At the New Year’s press conference held on the 18th, I think it is because the people answered even a little curiosity while receiving’uncomfortable’ questions about real estate issues, former president’s amnesty, and the discipline of President Yoon Suk-yeol that were not explained to the public first. Some analysts say that the reason President Moon has been reluctant to receive questions from the media is because he has protected the president too much. A former Blue House official said, “In the system of former secretary chief Roh Young-min, the staff did not think positively about the President’s meeting with reporters. I don’t know what will happen to the replaced Yoo Young-min system.” As Secretary Tak said, President Moon (with a term of more than one year remaining), who received support through the so-called “candlelight revolution” than President Lee Myung-bak (18 times) and President Park Geun-hye (16 times), who had been “disrupted” with the public, 2 or 3 times Can you be proud of adding press conferences? Did the Blue House staff know that authoritarian rulers preferred to present a one-sided message through field visits as a means of public relations for the regime? The legendary White House reporter Helen Thomas explained the press conference in connection with democracy. In the past, reporters had many opportunities to approach the president informally, but as media outlets increased, press conferences became the only opportunity to face the president. In his book, Thomas said, “The media is the core of representative democracy, and the presidential press conference is the most obvious proof of it.” He said, “We make the people aware of the president’s thoughts through questions, and, on the other hand, the people’s thoughts of the president. “I think that the more frequent communication is important in a disaster situation such as Corona 19,” Kim Ho, CEO of The Lab H. “I think the communication of leaders should be more frequent in times of high uncertainty. I hope this will be an opportunity to think about whether Rado is disconnected from the outside world.” At a news conference for the new year, President Moon said, “If the people feel that communication is lacking, we will try harder to increase communication in the future. I’ll do it.” I look forward to that, too. Reporter Lee Wan [email protected]