Intensifying polarization in the auto industry… Hyundai Motor·Kia Fly, Renault·Ssangyong Crisis

(Seoul = Yonhap News) Reporter Hana Jang = Amid the rapid paradigm shift of the automobile industry, the industry is rapidly reorganizing, and the domestic auto industry is becoming more polarized.

Hyundai Motors with a domestic market share of around 70%[005380]And Kia actively invest in the future car market and compete for leadership with global companies, while GM Korea, Renault Samsung Motors, and Ssangyong Motors[003620] Three foreign automakers, such as a liquidity crisis, continue.

Hyundai Motor Company's'Ioniq 5'teaser image
Hyundai Motor Company’s’Ioniq 5’teaser image

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◇ Hyundai Motor Company and Kia expand investment in future business… Performance expectations↑

According to the industry on the 24th, Hyundai Motor Company and Kia will announce last year’s business results on the 26th and 27th.

As a result of compile the forecasts of 12 securities companies that Yonhap Infomax recently released, Hyundai Motor’s operating profit consensus for the fourth quarter of last year is expected to increase 47.92% compared to the same period last year to KRW 1.722.4 billion. Kia is also expected to record an operating profit of 1.3 trillion won in the fourth quarter of last year, up 74.72% year-on-year.

Inside and outside the industry, expectations are raised by pouring out a pink prospect that Hyundai Motor will record the largest operating profit since 2014 and Kia will record the highest performance ever.

Hyundai and Kia are planning to release three next-generation electric vehicles based on the exclusive electric vehicle platform E-GMP, taking this year as the first year of the electric vehicle leap forward. The government’s recently announced electric vehicle subsidy reform plan is also expected to prevent Tesla from being’single’ and give wings to Hyundai and Kia’s electric vehicle strategy.

Although Hyundai Motor Company and Kia have stated that they have not yet been specifically determined, the possibility of cooperation in the production of self-driving electric vehicles with Apple is also a factor raising the eye level.

In addition to electric vehicles, Hyundai Motor Group is speeding up securing future foods such as autonomous driving, urban aeronautical mobility (UAM), robotics, and hydrogen business, and is collaborating with global companies from various angles.

However, quality problems such as the fire of Kona electric vehicles that occurred again after the recent global recall (corrective action) are still a homework.

“Negotiating with a new investor”… Ssangyong Motor, what is the homework to be solved? (CG)

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◇ Ssangyong Motor has difficulty selling due to lack of funds… Renault Samsung Motors hopes to retire

Three foreign automakers have been suffering from the beginning of the year.

Ssangyong Motor, who applied for corporate rehabilitation due to the liquidity crisis, has recently informed the labor union that it will pay only 50% of wages this month and next month due to the increasing financial difficulties.

It is known that this is because some parts makers refused to deliver after applying for corporate rehabilitation, and demanded cash payments instead of bills as a condition to resume delivery, and liquidity funds were exhausted.

On the 22nd, the management held a meeting with the union representative, explained the financial situation and asked for understanding. It was reported that there were voices that criticized the management for the sudden wage cut notification.

As of now, finding a new owner, the only alternative, is also experiencing difficulties.

Ssangyong Motor has formed a consultative body with the Korea Development Bank, the majority shareholder Mahindra of India, and HAAH Automotive, which is known as a leading investor, to discuss the sale of the stake. .

If the negotiations break down like this, Ssangyong Motor’s legal management is inevitable, as well as the chain bankruptcy of small and medium-sized business partners.

Renault Samsung Motors XM3
Renault Samsung Motors XM3

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Renault Samsung Motors pulled out a desired retirement card for all employees after eight years following a cut in executives and wages.

Dominic Signora, president of Renault Samsung Motors, said through a bulletin board, “In all markets, supply is exceeding demand, so you have to make sacrifices and adapt to the new reality.” . We must get out of the current situation where cash is rapidly consumed,” he explained.

Renault Samsung Motors launched six new models in the domestic market last year, but only sold 95,000,939 units and failed to achieve the internally targeted 100,000 sales.

Renault Samsung Motors’ operating margin has been below 4% since 2008, and in 2011 and 2012, which recorded losses of around 200 billion won, it plunged to -4.3% and -4.7%. However, after the implementation of the’Revival Plan’ in 2012, it turned to a surplus, and the operating margin has also recovered around 5-6% since 2015. Last year, a deficit of 70 billion won and an operating margin of -3% are expected.

In the midst of this, the Renault Samsung Motors union urged to “withdraw the restructuring plan including the desired retirement.”

Renault Samsung Motors’ labor and management is the only automaker that has not been able to conclude a wage collective bargaining agreement in 2020.

President of GM Korea Kazem visits the construction site of a new painting factory
President of GM Korea Kazem visits the construction site of a new painting factory

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Among the three foreign automakers, the situation at GM Korea, which has turned around until the end of last year, is still in good shape.

GM Korea is focusing on stabilizing production this year as it incurred a production loss of 25,000 units due to a partial strike by the union at the end of last year.

As 70-80% of the total production is exported, the company plans to make efforts to stably export Chevrolet Trail Blazers, and launch more than four new models, including electric cars, in the domestic market.

GM Korea plans to complete and start operation at its Changwon plant by the first quarter of this year, and continue to invest in facilities such as body assembly facilities for the production of next-generation crossover utility vehicles (CUV).

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