Photo = Yonhap News
Samsung Electronics’ first half strategy smartphone’Galaxy S21 (photo)’ is showing signs of success. It is evaluated that the popularity of self-sufficient channels such as Samsung Digital Plaza, rather than the agency of telecommunications companies, has driven the favorable reservation sales. Samsung Electronics finishes pre-booking this product on the 21st and officially releases it on the 29th of this month.
According to Samsung Electronics on the 21st, the number of advance reservations for the Galaxy S21 for self-sufficiency increased more than three times compared to the previous game,’Galaxy S20′. On the other hand, telecom companies have announced a’previous’ public announcement subsidy of up to 500,000 won, but explained that the amount of reservations was similar to the previous one. Accordingly, it is expected that the total reservation sales will increase by 15-20% from the previous work.
As the sales volume of self-sufficient systems increases, the proportion of self-sufficiency systems in reservation sales is expected to reach 30%. At the time of pre-sale of the Galaxy S20, it was only about 10%. It is analyzed that the fact that there is no contract and that you do not have to subscribe to expensive plans or additional services was the main effect that interest was focused on self-sufficient phones. This is because the basic 13% card discount when purchasing a terminal and combining it with an affordable phone plan is rather cheap.
However, there is an interpretation that it is difficult to see this amount of reservation sales as a’box’. It should be considered that the Galaxy S20 sold 60-80% lower than the previous game due to the aftermath of a novel coronavirus infection (Corona 19). It means that it is just a kind of’base effect’.
Samsung Electronics is offering various benefits to attract customers. If you pre-book the Galaxy S21 Ultra, wireless earphones’Galaxy Buzz Pro’ and’S Pen’ are given. ‘Galaxy Buzz Live’ and’Galaxy Smart Tag’ will be presented to customers who purchase Galaxy S21 and S21 Plus. It also offers a 10,000 won discount coupon for the charger. This is because the bundled earphones and charger were excluded from the package.
Reporter Yoon-jung Hong [email protected]
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