Samsung, second in Southeast Asian smartphone market share in the third quarter of last year…Where is the first place?

Input 2021.01.21 18:07 | Revision 2021.01.21 18:09

Survey of four major Southeast Asian countries including the Philippines, Indonesia, Thailand, and Vietnam
Samsung ranks second with 19% market share in 4 Southeast Asian smartphone markets
Online market share in the third quarter of last year, up 8 percentage points over the same period last year

Samsung Electronics (005930)In the third quarter of last year, it was surveyed that the market share of major Southeast Asian countries such as Indonesia, Thailand, the Philippines and Vietnam took second place. The first place was occupied by Oppo of China with a difference of 1 percentage point.

According to the market research firm Counterpoint Research on the 21st, the proportion of the online market in the smartphone market in four major Southeast Asian countries in the third quarter of 2020 increased by 8 percentage points from the same period last year.

Indonesia, which accounted for more than half of the total Southeast Asian smartphone market, accounted for 20% of the total market for smartphones sold online.

Counterpoint predicted that the online market strategy will become more important in the aftermath of the novel coronavirus infection (Corona 19).

In terms of market share by company in the four Southeast Asian markets, Oppo of China was the first with 20%. Samsung Electronics is doing well in the online and offline markets, ranking second with 19% share.

According to Counterpoint, the companies showing strength in the online and offline markets were different.

In the offline market, Samsung Electronics, Vivo, and Oppo showed strong sales. In the online market, Xiaomi and Real Me were relatively strong, while Samsung Electronics took the first place in the Vietnamese offline market, accounting for about 40%.

Vivo ranked first in the offline market in Indonesia and the Philippines, while Xiaomi took the No. 1 market share in Indonesia, Thailand and Vietnam.

Lee Dong-geun, a researcher at Counterpoint Research, said, “Samsung is showing strong strength in the offline market in Southeast Asia, but in the online market, it is somewhat lagging behind Xiaomi and Real Me.” .