[단독] Hyundai Mobis’ new after-sales system disrupts … Disruption of parts supply such as Genesis

Input 2021.01.19 09:02

‘Maps’, introduced on the 3rd of this month, does not operate normally, disrupting supply and demand such as oil filters
Customer complaints from Hyundai and Kia Motors, “visiting three after-sales service centers to change engine oil”

Hyundai Mobis (012330)As the new system introduced this month became a’meoktong’, many service centers across the country had difficulty procuring parts. Dissatisfaction with consumers of Genesis, Hyundai, and Kia car models is also rising, which suffers from difficulties in procuring essential parts such as oil filters and air cleaners. Hyundai Mobis, which focuses on modules and AS parts, Hyundai Motor (005380)It is the largest primary parts supplier in Korea and the largest auto parts maker in Korea.

According to the industry on the 19th, Hyundai Mobis announced the introduction of a new after-sales system from last month, and asked for cooperation, saying that a disruption in the supply of parts is expected. And on the 3rd, Hyundai Mobis launched over 65 million Hyundai andKia Motors (000270)In order to increase the efficiency of the supply of AS parts, it announced that it will build a data-based integrated information system’MAPS’ (Most Advanced Parts System) using artificial intelligence (AI) and blockchain technology, and operate it from this year.

In announcing the introduction of Maps, Hyundai Mobis said, “This system is used by over 100,000 parts purchase, logistics, and quality control, including 35,000 domestic parts agencies and maintenance shops, including distribution centers, and 16,000 dealers in more than 200 countries. “It is used for the purpose of,” he said. “The AS parts supplied by Hyundai Mobis are parts necessary for more than 300 both end-to-end vehicles of Hyundai and Kia, and there are as many as 3 million types of management items.”

The problem is that the ambitious Maps system has not been working properly after the introduction. As a result of the system replacement work, many A/S centers across the country have already disrupted the supply of parts since the end of last year, and the supply and demand situation of parts is worsening as the new system is disrupted. In particular, there is a great difficulty for consumers of vehicle models that sell a lot and have difficulty in parts compatibility.

An office worker A, who owns the Genesis Sports Utility Vehicle (SUV) GV80, visited three Hyundai Motor Company A/S centers last month to change engine oil, but all were in vain. It is said that it is difficult to change engine oil because all of the A/S centers do not have oil filters in stock. In the end, Mr. A contacted the customer center to find another local A/S center where oil filter stocks were left to replace the engine oil. He said, “Engine oil is one of the items that drivers check most often, and it doesn’t make sense that the largest automakers in Korea are not properly supplied with these simple parts,” he said.

In online cafes, even after visiting several A/S centers, there were cases in which consumers who did not receive service in the end purchased oil filters themselves, visited a private repair shop, paid labor, and replaced engine oil. Hyundai Motor Company operates 22 directly-managed service centers nationwide and 1369 affiliated brand Blue Hands service centers, and Kia Motors has 18 direct-managed service centers nationwide and 798 affiliated brands AutoQ.

Inside and outside the company, Hyundai Motor Group Chairman Eui-seon Eui-seon insisted in his New Year’s address that “2021 should be an important inflection point that will shape future growth, and we must make full preparations to become the first mover in a new era. Some point out that the New Year’s message is fading. Unstable parts supply and demand arising from system disruption is expected to persist for the time being. This is because it is expected that it will take a considerable amount of time for the network errors to be corrected and the new system to operate stably.