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According to related industries on the 18th, Coupang sent a message to’Coupang Friends’ (shipping staff in charge of rocket delivery) last weekend △Directly crossing the fence for delivery △Throwing goods over the fence △Entering the house at the request of the customer It announced that it is forbidden to do anything. In particular, he emphasized in red letters that’delivering beyond a wall is a residential intrusion’. It was also said that it was Kuchin’s duty to comply with the delivery process.
The instruction was dubbed’Shipping SOP to Create Correct Delivery Process’. SOP is an abbreviation after the English initials of’Standard Operating Procedure’, and is often translated as’Standard Operating Procedure’. Corresponds to the rules or regulations of the organization.
Coupang’s delivery SOP was due to an incident reported late in the afternoon of the 15th. One broadcast on the day reported that a man wearing a blue vest, a uniform of Kuchin in Nam-gu, Gwangju, was caught on the scene while crossing the wall of a female customer’s house in Nam-gu, Gwangju on the 6th, and the police began an investigation.
Coupang acknowledged and apologized for trespassing on the customer’s complaint call, and said it is considering referral to the disciplinary committee against Kuchin. However, he said, “It was just that he crossed the wall because he didn’t know the road well, and he did not invade with other intentions.”
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Following a message on the 16th, Coupang went into crackdown on all employees. Coupang explained, “We re-shared the contents we had previously taught in order to remind (above).” Coupang’s quick response doesn’t seem to have anything to do with the experience of customers turning to Coupang Man, who was once praised as a beautiful story maker. Coupang was engulfed in negative public opinion when a corona 19 confirmed person came out at the distribution center last May. A social atmosphere was formed that put the responsibility for group infection in Coupang, who manages the distribution center.
It was different from the facts, but it seemed that Coupang raised the situation by himself, showing a consistent passive attitude with silence. In the end, two months later, in July of the same year, Coupang changed the name of the delivery staff from Coupangman to Kuchin in six years. The external justification was that they approached customers more intimately like friends and considered the increasing number of female delivery personnel.
However, some experts have taken it as a means to shake off the stigma that Coupangman has overthrown. According to Coupang, Kuchin has increased by about 200 times from 50 in 2014 to 10,000 as of 2020. As it became a huge organization, the possibility that individual deviations would be exposed to the media also increased.
There is also an analysis that it is not to create a useless obstacle to listing on the NASDAQ, which is being promoted for the first half of this year. According to the investment banking industry, Coupang is known to have passed a preliminary examination prior to listing on Nasdaq through Goldman Sachs, the organizer. It is predicted that listing on the NASDAQ will be possible as early as March. It is time to be careful about falling leaves. An industry official asked, “Will you welcome the controversy rising with the listing of Sook Won-in right?”
On the other hand, some Kuchin said, “If you leave things in front of the door because you can’t get in touch with customers, there are some customers who have lost things or swear words later.” It is read to the effect that there is no sharp alternative.