[경제]Samsung’s new smartphone is worth 990,000 won…Apple checks against’cost-performance’

[앵커]

Samsung Electronics has unveiled three models of the new flagship smartphone, the Galaxy S21 series, online.

We lowered the price of the base model to 990,000 won and started to check the Apple iPhone by earlier the product release date.

Reporter Lee Kwang-yeop.

[기자]
[노태문 / 삼성전자 무선사업부장(사장) : 스마트폰을 소개하게 돼 매우 신이 납니다. 여러분의 일상이 대단해지도록 전면적인 변화를 일으킬 것입니다.]

The Galaxy S21, released by Samsung Electronics, has a sophisticated design in which the body and frame are connected smoothly.

By enhancing the performance of the artificial intelligence camera, you can produce professional workmanship as if you were taking pictures in the studio.

[박유니 / 삼성전자 무선사업부 브랜드마케팅 담당 : 놀라운 카메라 기능 강화를 통해 혁신적인 사진과 영상 경험을 제공합니다.]

The mobile application processor, called the’brain of a smartphone’, is equipped with the latest and most powerful models.

This state-of-the-art performance is also noticeable, but what attracts the most attention is its price/performance, so-called’cost-performance’.

The factory price of the basic model is 990,000 won, and the price has been significantly lowered by 20% compared to the previous one, returning to the level of three years ago.

It is evaluated that it is sufficiently competitive in price even for US consumers whose wallets have become thinner in the Corona 19 era.

[마이클 조쉬 / 가젯매치 사이트 에디터 : S21 시리즈에서 가장 주목할 것은 가격 인하입니다. 미국에서는 지난해 모델보다 200달러 저렴해졌습니다.]

The Galaxy S20 series, which was released last year, was greatly sluggish due to the high price and the corona 19 stagnation overlapped by Apple and Huawei products.

The iPhone 12, which was released by rival Apple in the fall of last year, is gaining sensational popularity at a price as low as $700, which is painful for Samsung.

As Samsung advances the launch time by about a month from the previous year and participates in the’good price’, competition for price cuts in the global smartphone market has heated up.

LG Electronics is attracting attention by releasing a new strategic smartphone rollable in the form of a rolled up screen unfolding and entering the innovation competition.

YTN Lee Kwang-yeop[[email protected]]is.

[저작권자(c) YTN & YTN plus 무단전재 및 재배포 금지]