Responsibility for sexual violence to victims…
‘Long self-praise after short reflection’… Boycott
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A man who looks like a molester on the road at night follows a young woman. Women are trembling with anxiety and think of measures. When I wiped the makeup with a cleansing tissue removed from the bag, the face turned into a different man’s face.
This is an advertisement for a cleansing tissue by a Chinese company called the All-Out Era that has recently infested Chinese women. The advertisement linked women’s safety to their appearance, and accusations have been intensively raised online that sexual assault reveals the view that victims are at fault. The hashtag related to the advertisement in question had more than 500 million views on the social media Weibo.
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According to Shin-Bo and others on the 12th, the front era issued an apology the day before, but this was rather oily on fire. In a two-page apology, the company said in the first part of the apology, “I’m sorry. We did it wrong,” and “I will try to prevent a similar situation from happening again.” However, most of the apology was filled with content that raised the company.
Shin-bo pointed out, “I said I apologize for words, but in reality I was proud.” In the full-blown era’s position statement, the apology was only two paragraphs in the introduction, and the remaining 15 paragraphs were self-promotion. The company has 238 patents, and there are more than 260 stores under direct management.
Many netizens expressed that they could not accept such apology, and some shouted for boycotts. Luo Ruixe, a member of a women’s group in Guangzhou, said, “The advertisement is controversial, such as prejudice against makeup, evil against women, and using serious issues as interest.” “Because I’m not reflecting on my work.”
/ Reporter Ji Woong-bae [email protected]
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