[CES 2021]Driving by learning usage patterns… ‘Autonomous driving technology, 1,000 times safer than humans’

■Global automobiles with new technologies

Benz’Custom AI All-in-One’ system

Audi high-performance’e-tron G’sortie

GM invests 29 yen in autonomous and electric vehicles

Attention to cutting-edge technologies such as transparent trailers

Intel·Panasonic’Big Tech’ also joins

At’CES 2021′, the world’s largest electronics and information technology (IT) exhibition held on the 11th (US local time), not only automakers but also giant IT companies showcased a number of advanced technologies that will be applied to future vehicles such as autonomous driving, electric vehicles, and infotainment systems.

General Motors (GM), the largest automakers participating in CES, introduced a new logo and marketing campaign’Everybody In’ to popularize electric vehicles. The campaign embodies GM’s commitment to lead the popularization of electric vehicles by investing $27 billion (about 29 trillion 6892 billion won) in electric vehicles and autonomous vehicles by 2025 and launching more than 30 new electric vehicle models in the global market.

Mercedes-Benz unveiled’MBUX Hyper Screen’, an artificial intelligence (AI)-based infotainment system, at an online press conference. The MBUX hyperscreen, which is provided customized for each driver based on AI, reveals a future-oriented identity by combining a curved screen that is smoothly composed from the exterior and the sensitivity of the cockpit display. It will be applied from the EQS of the large luxury electric sedan. Saad Khan, technical general manager of Mercedes-Benz AG, said, “You can use all the necessary functions such as vehicle function operation and navigation setting on one screen.” “The system was developed to learn the user’s pattern by itself and provide the necessary functions according to the situation.” He explained.

BMW unveiled the next-generation display and operating system’BMW iDrive’ that will be installed in the flagship pure electric vehicle iX. iDrive supports a higher level of automatic driving and parking by recognizing and analyzing the surrounding environment with sensors installed in the vehicle. Audi will also present the Audi e-tron GT, a high-performance electric vehicle, at a session introducing the future electric vehicle strategy.

Tech giants have shown their focus on autonomous driving technology. Intel’s subsidiary’MobilI’ is piloting self-driving cars that drive 1,000 times more safely than humans in major cities in four countries: the US (Detroit/New York), Japan (Tokyo), China (Shanghai), and France (Paris) Revealed the plan. Mobil-I is equipped with advanced driver assistance systems (ADAS) on about 1 million vehicles, and is able to expand the test driving area of ​​autonomous vehicles through automated mapping. Amnon Shashua, CEO of Mobileye, said, “This approach will bring the technology to the autonomous vehicle market at a reasonable price by solving both technology and business scalability issues.”

Continental, a global auto parts maker, introduced a CES Innovation Award-winning transparent trailer, advanced radar sensor 540 (ARS 540), and actuated sound. Transparent trailer technology provides panoramic views based on Continental’s’Surround View’ system. The ARS 540 is the first mass-producible 4D imaging radar to support both partial and fully autonomous driving systems.

Harman International, a subsidiary of Samsung Electronics’ electronic parts business, introduced a’digital cockpit’ that consists of digital electronic devices with vehicle convenience function control devices in the front area of ​​the driver’s seat and passenger’s seat, and received the Innovation Award for the first time at CES. Mando (204320) Financial analysisChart areaGoing Company ReportHas unveiled a’free-to-install advanced driving system (SbW)’, including’steer-by-wire technology’ that eliminates the physical connection between the steering wheel and the wheel, and technology that controls the vehicle with electric signals.

Consumer electronics maker Panasonic has announced its future vision to make cars a’second home’ that meets both safety and convenience by covering technologies such as cameras, sound, and augmented reality (AR). Panasonic also revealed its plan to retake the No. 1 electric vehicle battery. Panasonic CEO Michael Moskowitz said, “To meet Tesla’s growing demand for electric vehicles, we have increased production by 10% by expanding the 14th line at the Giga Factory in Nevada.” We will make a high battery for electric vehicles.”

An industry insider said, “This CES Hyundai Motor (005380) Financial analysisChart areaGoing Company Report·Companies such as Toyota have declared their absence,” he said. “Participating companies such as tech companies attracted the market’s attention with future car strategies such as electrification and infotainment.” / Reporter Park Si-jin [email protected]

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