[서울신문] Samsung·LG innovation vision is “a better life”

Samsung unveils new AI/IoT-based robot/TV technology
LG, virtual human’Kim Rae-ah’ appeared and introduced products

Provided by Samsung Electronics” style=”padding:0px;margin:0px”>

▲ Samsung Electronics President Seung Hyun-jun (Director of Samsung Research) introduces’Samsung Bot Care’,’Jetbot AI’, and’Samsung Bot Handy’ at the’CES 2021′ Samsung Press Conference that opened on the 11th (East Time). .
Provided by Samsung Electronics

At’CES 2021′, which opened on the 11th, Samsung Electronics and LG Electronics, the leaders of the event, offered products and services to consumers around the world who are experiencing rapid changes after Corona 19 through technology and innovation. Introduced.

Samsung Electronics President Seung Hyun-joon (Director of Samsung Research) who hosted the’Samsung Press Conference’ said, “Corona 19 brought a new daily life and crisis, but we must work together to overcome this and move on to a’better daily life’.” The former will actively contribute through people-centered technology and innovation.”

CEO Seung presented a number of new Samsung products, artificial intelligence (AI), and Internet of Things (IoT)-based services, focusing on individual lifestyles and tastes, centering on the’house’ that played various roles after the infectious disease crisis. President Seung said that the already advanced AI technology is being applied deeply to new products of Samsung Electronics. One example is Samsung TV, which optimizes the image quality to 4K and 8K levels regardless of the resolution of the video input through the deep learning method, and provides optimal sound by analyzing lighting, sound reflections, and noise in the space where the TV is installed. He introduced’Samsung Bot Handy’, which helps with household chores, and said, “Robots are the pinnacle of AI-based personalized services, and it is important to be able to act as a companion in personal life through an optimized combination of hardware and software. ”And revealed the direction of Samsung’s robot research.

At the press conference, LG Electronics introduced various values ​​such as safety, convenience, and fun that customers can experience at home, and presented a lifestyle that fits the’new normal era’ as differentiated products and services.

CEO Kwon Bong-seok, who first appeared as a video narrator, said, “We will provide convenience and fun, as well as a way to safeguard our precious daily lives so that customers can enjoy a better life to the fullest in an era that is rapidly changing in unexpected ways. We will not stop the journey of innovation.”

In particular,’Kim Rae-ah’, a virtual human designed by LG Electronics, drew attention with a surprise appearance. Raea, a virtual human implemented with AI technology, has been learning 3D images through deep learning technology until recently. On this day, Raea showed a three-dimensional yet lively appearance by introducing innovative products such as’LG Chloe Sterilization Bot’ that works on quarantine in hotels.

Reporter Jeong Seo-rin [email protected]