![[CES 2021] LG Electronics unveils’Rollable Phone’ teaser video](http://img.lb.inews24.com/facebookexternalhit/face/626x352/image_joy/202101/1610341654148_1_140832.jpg "[CES 2021] LG Electronics unveils’Rollable Phone’ teaser video")
[아이뉴스24 민혜정 기자] LG Electronics presented a variety of new normal lifestyles including rollable phones at CES, the world’s largest consumer electronics and IT exhibition.
LG Electronics held a press conference in time for the opening of’CES 2021′ on the 11th Eastern Time of the United States. The theme of the conference is’A precious daily life continues. Enjoy your home life comfortably with LG.
LG Electronics CEO Kwon Bong-seok, who appeared as a video narrator at the conference, said, “We will provide convenience and fun, as well as a way to keep precious daily life safe so that customers can enjoy a better life to the fullest in an era that is rapidly changing in unexpected ways.” LG Electronics will not stop the journey of innovation.”
When President Kwon pressed the start button, the slogan’Life is ON’ appeared, and the event began in earnest.
Seven experts in each field, such as Jinhong Kim, Managing Director of Global Marketing Center, Marketing Manager Peggy Ang of the US subsidiary, and Samuel Chang, Managing Director of North America Innovation Center, said, “LG Electronics’ differentiated innovative products and services began with inspiration from customers.” .
They also redefine the meaning of’home’ in a rapidly changing daily life such as working at home, learning, enjoying, and shopping, and introduced various values such as relief, convenience, and fun that customers can experience at home.
There were two scenes of’LG Rollable’ being unfolded and rolled into the event. This is the first time that LG Rollable, which can increase and decrease the screen size, has been shown in a video. In addition,’More to Explore’ at the conclusion of the conference implied that this product was related to the’Explorer Project’.
LG Electronics introduced not only premium home appliances with enhanced health and hygiene functions and design, but also an OLED TV new product’OLED evo’ with an upgraded OLED device performance. The OLED EVO elaborately embodies the wavelength of light to show clearer and brighter image quality than the existing OLED.
◆LG ThinQ App, leap forward as an intelligent lifestyle platform
LG Electronics introduced new customer values by upgrading the LG ThinQ app, an intelligent lifestyle platform.
Based on open innovation, LG Electronics has expanded the platform ecosystem of LG ThinQ App in cooperation with various partners. This app goes beyond just controlling home appliances, it makes daily life easier for customers.
On this day, LG Electronics announced that it will cooperate with global food companies Nestlé and Craft Heinz so that customers can purchase food using the LG ThinQ app. It also introduced the’Artificial Intelligence Cook’ function that finds the best recipe by taking a barcode of food ordered with a smartphone.
In addition, LG Electronics partnered with Home Advisor, an American home service company, to introduce a service that requests the installation of home appliances in the home from the LG ThinQ app.
◆Virtual human using AI,’Raea’, appears as a speaker
At this event, a virtual human’Kim Rae-ah’ designed by LG Electronics appeared in surprise. Raeah is a virtual human implemented using artificial intelligence (AI) technology, and until recently, he has learned 3D images through deep learning technology, and appeared as a speaker at this event, showing a three-dimensional and lively appearance.
Raea introduced the’LG Chloe Sterilization Bot’ that performs quarantine for the hygiene of certain spaces such as hotels. In addition, it also introduced the 2021 LG Gram, which has several strengths such as portability, design, performance, and large-capacity battery, and’LG Ultrafine All-Red Pro’, a professional monitor applied with OLED panel.
Kim Jin-hong, executive director of LG Electronics’ Global Marketing Center, emphasized, “With our innovative new products and services, LG Electronics’ innovative new products and services will make our customers safer, more convenient and more fun to enjoy their precious daily lives.” .
Reporter Min Hye-jung [email protected]