340 Korean companies participated… Leading this year’s event due to massive absence from China
(Seoul = Yonhap News) Reporter Kim Young-shin = A large number of Korean companies are mobilizing at’CES 2021′, the world’s largest electronic and IT exhibition, held online from the 11th to the 14th.
Due to the novel coronavirus infection (Corona 19), the event is entirely held online and the number of participating companies has decreased by more than half compared to the previous year, but Korean companies are the largest in history to show off new technologies and products on the global stage.
Samsung Electronics and LG Electronics, the main actors, will hold a briefing session (press conference) to the global media on the 11th, the opening day. Samsung Electronics and LG Electronics participated in this event under the theme of innovation in the home and everyday, which has become more important due to Corona 19.
LG Electronics will hold conferences at 10 pm Korean time (8 am U.S. time) and Samsung Electronics at 11 pm (9 am U.S. time).
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At the LG Electronics conference, a virtual human’Reah Keem’ will stand on the podium. The name Raeah means’a child from the future’, and LG Electronics is planning to showcase the advanced artificial intelligence (AI) technology through this event.
On the 12th, Il-pyeong Park, CEO of LG Electronics’ Chief Technology Officer (CTO), will hold a conversation with industry experts on the subject of future innovation.
At the Samsung Electronics Conference, Samsung Research Director Seung Hyeon-jun, a world-renowned AI scholar recruited by Samsung, will present personally customized technology and cutting-edge robot technology under the theme of’Better Normal for All’. .
Samsung Electronics first unveiled’Neon’, an artificial human at CES last year, and is planning to introduce neon at a more advanced stage this year.
Samsung Electronics and LG Electronics held a preliminary event and released a strategic new mini LED TV this year. At CES 2021, a large number of new TV products and new lifestyle home appliances will be introduced, and the plan is to continue to lead the global market.
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Competition for next-generation displays is also of interest. Samsung Electronics is introducing micro LED TVs that apply next-generation display technology to the world.
Micro LED is the only product in which each element emits both light and color by itself, unlike conventional TV displays, using micro-LEDs in micrometer (㎛) units, and Samsung products received the CES 2021 Best Innovation Award.
LG Electronics is the first to introduce a 48-inch bendable’Vendable’ OLED (OLED, organic light emitting diode) at this CES. It is also known that the world’s first rollable phone,’LG Rollable’, will also be released.
LG Display[034220] Also, under the theme of’Display, now the world in front of you’, they will show a curved and sounding OLED (OLED, organic light emitting diode) and transparent OLED.
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It has been a long time since the automobile and mobility sector has also become a major pillar of CES. In the domestic industry, GS Caltex and Mando participated in this CES for the first time, respectively, to present a futuristic gas station and advanced driving system.
Model Solutions, a subsidiary of Korea & Company Group (formerly Hankook Tire Group), also unveils future mobility technology that applies augmented reality (AR) technology.
In addition, it is attracting attention because it plans to show at CES the technological prowess of the electrical equipment business that Samsung Electronics and LG Electronics are simultaneously stressing as a new business.
Domestic SMEs and startups are also seeking to enter the global market by opening online exhibition halls with support from the government and the Seoul Metropolitan Government.
In addition, SK Innovation and LG Uplus do not directly participate in CES 2021, but they organize large-scale observers to look at new technology trends at home and abroad.
According to the organizers of CES, the number of participating companies this year was about 1,950, which is less than half from last year, with 341 Korean companies, after the host country, US companies (567).
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2021/01/11 05:00 sent