Samsung Electronics is releasing a mini LED TV at’CES 2021′ this year. Samsung models are introducing’Neo QLED TV’. Provided by Samsung Electronics
“We will provide the best screen experience and contribute to creating a sustainable future.” (Han Jong-hee, VD Business Manager, Samsung Electronics)
“We will lead the premium market with the’triangle formation’ of OLED, QNED, and nanocells.” (Hyungse Park, Head of HE Business Division, LG Electronics)
The highlight of CES, the world’s largest IT (information technology) and home appliance exhibition held every January, is TV. This is because it is a product that integrates the existing cutting-edge technologies such as displays and semiconductors. Samsung Electronics and LG Electronics, the world’s first and second largest TV makers, are expected to play a real game at’CES 2021′, which will open online on the 11th. As major Chinese IT companies such as Huawei and Xiaomi are not present this year, the two companies are increasingly interested in new products.
Samsung TV shines with 24 million chips
According to the electronics industry on the 10th, Samsung Electronics and LG Electronics will unveil new home premium TVs through CES 2021. Samsung Electronics is presenting a 110-inch micro LED TV in front of customers around the world. This TV is a product in which 24 million inorganic LED chips of a size of 100 micrometers (μm·1 μm = 1 millionth of a meter) that emit light (self-luminous) are attached onto a substrate. Since it is self-luminous, there is no need for a backlight (backlight plate). There is an evaluation that the TV’s thinness and quality are’unmatched’. The chip life is 100,000 hours (about 11 years and 6 months). The price is expected to be set at 170 million won. Samsung Electronics plans to release 99-inch products in March-April, and 70-80-inch products after the third quarter.
LG Electronics has improved the quality and quantity of the existing premium product’OLED TV’. It is the first time to unveil the’all-red evo’ model, in which OLED (organic light-emitting diode) devices that emit light by themselves can express a brighter and more sophisticated screen. Although the resolution is at the level of 4K (3840 horizontal x 2160 vertical), LG Electronics explains that it’sees well even in the daytime’ by greatly increasing the brightness, which was considered a weakness of OLED TVs. LG Electronics expanded its 70-inch and larger models from 4 to 7 such as the first release of the ’83-inch’ OLED TV.
LG 86-inch 8K mini LED TV released
OLED TV G series that LG Electronics will show at CES 2021. This product, called Gallery TV, has a new’Evo Panel’. Provided by LG Electronics
Competition over mini LED TVs, which are considered as high-end products, is also hot. Mini LED TV is a product made by inserting a 100-200㎛ size LED chip into the backlight unit (BLU). It is evaluated as an intermediate product between LCD TVs and micro LED TVs using up to 2000 LED chips.
Samsung Electronics unveils’Neo QLED’, a mini LED TV. Since the screen brightness can be adjusted up to 4096 steps, the contrast ratio (the level of expressing white and black) is better than the existing products. Videos taken in low resolution are also enhanced to 4K or 8K (resolution horizontally 7680 × vertical 4320).
LG Electronics also introduces 10 kinds of mini LED TVs named’QNED’. About 30,000 mini LED chips are mounted on the backlight of the QNED TV (86-inch 8K standard). There are 2,500’local dimming’ zones that adjust the brightness by combining several chips as a bundle.
“Used when exercising on TV”
With the recent spread of’home economy’, the two companies also paid attention to increasing the utilization of TV. Samsung Electronics put a function in Neo QLED TV that allows you to check the number of movements and calorie consumption while connecting the camera to the TV to watch yourself exercising. The decision to introduce’Eco Package’, a packaging box that can be used as an interior accessory, to all new TV products is analyzed as a strategy to catch two rabbits, including home interior and eco-friendly.
LG Electronics offers customized services such as’Sports Alert’ that easily informs the sport team’s game schedule, results, and details, and’WWW’ that instantly searches for actors, places, and objects appearing in the video being watched and connects to shopping. Strengthened. LG Electronics plans to actively publicize new products by operating four online exhibition halls: △Virtual Exhibition Hall, △LG Signature Brand Pavilion, and MZ Special Pavilion.
Reporter Hwang Jung-soo/Lee Soo-bin [email protected]