CES and LG Electronics will present the OLED sculpture one day ahead?

Enter 2021.01.10 11:00

Online exhibition hall open from 10:00 pm on the 11th
Targeting the premium TV market with the 3rd all-red-mini LED-nanocell company
A companion for healthy and convenient life Home appliances and lifestyle hall are also interested

The opening of’CES 2021′, the world’s largest IT (information technology) and home appliance exhibition held online for the first time ever, is approaching one day ahead. LG Electronics will open the CES 2021 online exhibition hall with the theme of’Life is ON-Make yourself @ Home’ from 10 pm on the 11th based on Korean time. The online exhibition hall is open for 5 weeks from the 11th to the 15th of the following month.

When entering the LG Electronics exhibition hall, a magnificent OLED (organic light-emitting diode) sculpture,’Wonderful Tree,’ greets visitors. The sculpture was photographed by creating an OLED sculpture realized by attaching a real OLED flexible (screen bent) signage (commercial display). The company explained that it introduced an extended reality (XR) technique incorporating augmented reality (AR), and expressed the infinite possibilities and expandability of OLED as much as an expanding sculpture.

Since 2016, LG Electronics has captured the attention of visitors by decorating the entrance of global exhibitions with all-red sculptures. In the online exhibition hall, attention is paid to how impressive this sculpture will be.

In LG Electronics’ TV and AV exhibition hall,’LG Signature All Red R’, the world’s first rollable (screen rolling) OLED TV, recently launched for 100 million won worth, and LCD (liquid crystal display) TV The’LG QNED (Quantum Nano Cell LED)’, a mini LED (light-emitting diode) TV with an upgraded technology, is expected to attract the attention of visitors in particular.

LG Electronics decided this year’s premium TV lineup in 2021 with LG QNED along with LG All-Red TV and’LG Nano Cell TV’, the existing premium LCD TV.

The OLED TV at the top will be the first to unveil the’Ole Red Evo’ equipped with a next-generation OLED panel that has been completed by upgrading OLED device performance. The OLED EVO emits light of more sophisticated wavelengths, expressing sharper image quality compared to the existing ones, and showing a bright screen. Following the launch of the world’s first 48-inch OLED TV last year, this year it is also releasing a new 83-inch OLED TV. Accordingly, LG Electronics’ policy this year is to focus on the popularization of OLED.

In consideration of the increase in the amount of time to stay at home due to the prolonged Corona 19, a lifestyle exhibition hall that allows people to live a healthy and convenient life was also implemented. LG Electronics is a premium that leads health, space, and convenience trends such as △Refrigerator with enhanced design and hygiene △LG object collection that completes the interior of the entire house △Wireless vacuum cleaner equipped with a new concept holder that can charge, empty and store at once. It is planning to introduce a lineup of household appliances.

There are also a large lineup of various new IT products that provide the best productivity and content immersion in the extension line. LG Electronics decorated the exhibition space based on actual usage environments such as’gaming’,’home office’, and’film and video expert studio’. Here, three new monitor models such as the high-performance gaming monitor’LG Ultra Gear’ and the’LG Ultra Wide’ optimized for multitasking will be introduced, as well as 5 models of the Gram series, including the ultra-lightweight high-performance laptop LG Gram 16.

LG Electronics unveils a blueprint of human and robot coexistence through video. In the video, LG Electronics, including the LG Chloe sterilization bot scheduled to be released in the US market in the first half of this year, LG Chloe Chefbot, LG Chloe subbot, LG Chloe delivery bot, LG Chloe guide robot, etc., exhibition halls, restaurants, stores, hospitals, hotels, offices, etc. LG Chloe robot will show off the appearance of helping people in various places to cook, serve, guide, and deliver.

An official of the company explained that “LG Chloe’s future of robots is to help people focus on more valuable things instead of dangerous and repetitive tasks, and to emotionally interact with humans beyond physical limitations.”