Shinhan Financial Opens Digital Communication Platform’Ingenious Production’

© News1

Shinhan Financial Group announced on the 10th that it has opened a new brand channel’Creative Production’ as one of its new advertising campaigns. In the future, the novel production will be operated as Shinhan Financial’s representative sub character to deliver the CSV (Creating Shared Value) program in a more friendly way to the public.

Ingenious production is an abbreviation of’production that discovers opportunities in Korea’, and it is an advertisement and digital communication platform operated mainly on social media such as YouTube and Instagram. The motif was a novel advertising campaign in which Chairman Yong-Byeong Cho came up with an idea to support startups in 2019 and lent Shinhan’s advertising space to companies.

Ingenious productions will showcase projects that support the growth potential of not only startups, but also young people, small business owners, and members of the community, focusing on digital channels.

A Shinhan Financial official said, “Last year, we have successfully carried out campaigns such as’Go Together with Hope’ and’Growing a sense of wealth’ to pioneer a new path for small businessmen suffering from Corona 19.” We will not spare any support so that we can communicate with all walks of life in need and lead to substantial growth.”

[email protected]