5% accrual and content benefits for KRW 4,900 per month… Including teabing viewing ticket
“Products that can be enjoyed with shopping and OTT”… Naver-CJ blood alliance first collaboration
As early as next month, Naver Membership members will be able to watch CJ’s online video service (OTT)’Taving’ for free.
According to the IT industry on the 8th, Naver and CJ decided to include teabing viewing rights in the’Naver Plus Membership’ service and are discussing specific plans.
Naver Membership is a membership system that accumulates up to 5% of the amount paid at Naver Shopping with Naver Pay for a monthly payment of 4,900 won.
When you sign up for a membership, Naver gives you a content benefit to choose one of 20’cookies’ that can be converted into webtoons, a music platform vibe sound source 300 times, and a Naver Cloud 100GB additional subscription.
As early as next month, among these benefits, tea-bing vouchers will be included.
Currently, Teabing sells a variety of coupons, ranging from 7,900 won per month at low prices to 13,900 won per month, depending on the number of simultaneous viewers.
As the teabing license is more expensive than Naver membership, both sides are designing new teabing licenses for Naver members.
An official from Naver said, “It will be provided as a membership benefit in February, at the latest in the first quarter.”
Teabing is an OTT that allows you to watch TVN, Mnet, OCN, JTBC, and other CJ affiliates, with a total of 39 broadcasting stations.
Teabing is being pushed back by Netflix, Watcher, and Wave in the OTT market share, and it is expected to be able to rebound by joining hands with Naver.
Naver Plus Membership was launched in June of last year, and it is rapidly increasing its membership with 2.5 million subscribers in six months.
If you keep the Naver membership price at 4,900 won and even provide a teabing subscription, you can have a competitive edge over Netflix and Watcher in terms of price.
A Naver official said, “Wouldn’t it be a product that allows you to enjoy Naver shopping and OTT together?” “Since Netflix is mainly for movies and overseas dramas, and Teabing is mainly for domestic broadcasting, there will be people who join both memberships.” .
The combination of Naver Membership and Teabing is the first content collaboration that Naver and CJ Group, which formed a’blood alliance’ last October, unveiled together.
Naver and CJ Group exchanged stocks for a total of 600 billion won.
Naver became the third largest shareholder of CJ Logistics and CJ ENM, and the second largest shareholder of Studio Dragon.
/yunhap news