Requests for cooperation from multiple companies…clear good news
“Hyundai Motor will make the business, Apple will do business”
[서울=뉴스핌] Reporter Ki-Rak Kim = Hyundai Motor Company announced on the 8th that it has received requests for cooperation in joint development of self-driving electric vehicles from a number of companies, but it has not been decided in an early stage.
After raising the position of “It is in the early stages and has not been decided,” he acknowledged the fact that it is being requested by various companies by refining it into’multiple companies’ through inquiry disclosure.
This morning, a domestic media reported that Apple is in negotiations with Hyundai Motor Company to launch an electric car, aka’Apple Car’. Since then, stock prices such as Hyundai Motor, Kia Motors, and Hyundai Mobis surged in the securities market due to the partnership between Apple and Hyundai Motors.
There is a lot of talk about the reason why Hyundai Motor Company did not include’Apple’ in the inquiry disclosure. Some say that Hyundai Motor Company confirmed the facts according to the related reports, but later, as stock prices such as Hyundai Motors, Kia Motors, and Hyundai Mobis surged, it might have erased Apple. Of course, there is no official position of Hyundai Motor Company.
It is certainly a good news that Hyundai Motor Company is receiving requests for cooperation in joint development of autonomous electric vehicles with a number of companies. However, it seems necessary to consider whether the target is Apple or not, and whether Apple is included in many companies or not.
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| [서울=뉴스핌] Reporter Ki-rak Kim = Rendered image of IONIQ brand product lineup (Ioniq 6, Ioniq 7, Ioniq 5 from left) [사진=현대차] 2020.08.10 [email protected] |
According to foreign media such as Bloomberg News, Apple’s electric vehicle development is in its infancy, and it will take another five years to finalize. It is later than the mass production in 2024 reported by Reuters, but some point out that it is a’distant story’ due to the outlook for mass production in 2028. There are many opinions that mass production will be delayed due to the Corona 19 pendemic.
Apple has grown by designing a smartphone and entrusting it to an outside company. Only the product and business are done directly, and the production is outsourced to a professional company. The public opinion is that if Apple enters the mobility industry in earnest, it will take this form.
“Hyundai Motor will be in charge of producing electric vehicles (if Hyundai makes Apple cars), and it is expected that Apple’s technology will be used for self-driving technology. Ga, the business that provides electric vehicles will be done by Apple.”
However, I was cautious about the timing of the Apple car release. Professor Kim said, “Cars are different from iPhones as they have to consider safety in addition to performance. If Apple releases electric cars, it will be possible to come out two to three years from 2024,” he predicted.