Netflix has set out to secure a studio to expand the production of original Korean content.
According to Netflix on the 7th, it signed a multi-year lease agreement with content studios located in Paju-si and Yeoncheon-gun, Gyeonggi-do.
(Photo = Netflix PC screen capture)
The studio space is composed of a total of 16,000m2 (about 4800 pyeong) of shooting and support facilities covering 9 stages. ‘YCDSMC Studio 139′, which has signed a lease contract, has a total of 9000㎡ including 6 stages, and the case of’Samsung Studio’ covers a total of 7000㎡ including 3 stages.
The new content studio will be used as a major space for creating Korean original content. Currently, Netflix is considering a way to shoot various works at the studio, including the Korean version of’The House of Paper’ (title undecided).
YCDSMC Studio 139. (Photo = Netflix)
Samsung Studio. (Photo = Netflix)
Netflix’s content studio rental agreement can be seen as an extension of K-content investment, which has reached about 770 billion won since 2015. This can be interpreted as an expression of the will to continue a long-term partnership with the Korean creative ecosystem.
In particular, what makes Netflix’s investment different is that it creates a virtuous cycle for the creative ecosystem by building an infrastructure that covers the entire content production process. In fact, Netflix continues to cooperate with the domestic industry in all stages from story discovery, content production, and localization.
Netflix version of K-content continues
The new Korean Wave as a global popular culture is rapidly spreading. In fact, Netflix’s K-contents such as’Kingdom Season 2′,’The King: Eternal Lord’,’It’s Psycho but it’s OK’ and’Startup’ are the most viewed content in Hong Kong, Thailand, India, Malaysia, the Philippines, and Japan. It was top ranked in the rankings.
The original series’Sweet Home’, which was unveiled on December 18 last year, was released and recorded’Today’s Top 10′ in more than 70 countries, including the United States, Canada, France, Germany, Australia, Qatar, and the United Arab Emirates, beyond Korea and Asia. He is leading the’K-Monster Syndrome’.
Netflix original series’Sweet Home’. (Photo = Netflix)
This year, Netflix is also planning to introduce K-contents across genres and formats to the world based on close cooperation with the Korean creative ecosystem.
Starting with the movie’Cha In-pyo’, which was released on the 1st, the movie’Seungri-ho’ is also about to be released on Netflix. In addition to movies, K-contents created by Korean creators such as’Kingdom: Ashinjeon’,’Move to Heaven’,’Sea of Silence’,’Now Our School’,’Hell’,’Squid Game’, and’DP’ We are preparing to visit 195 million fans around the world through Netflix.
Jeon Ji-hyun as’Ashin’ who appeared in the ending scene of’Kingdom Season 2′. (Photo = Netflix)
Amy Rainhard, vice president of Netflix Studio Operations Division, said, “We are happy to be able to solidify investments in the growth of K-contents encompassing movies and series. It will also contribute to creating jobs for high-quality professionals.”