China’s’African Samsung’ will become the Big 6 smartphone this year

Input 2021.01.06 10:39 | Revision 2021.01.06 10:54

Market research agency forecasts Huawei’s smartphone shipments to fall to 7th place
Global’Big 6’in the order of Samsung-Apple-Xiaomi-Opo-Vivo-Transition

Last year Samsung Electronics (005930), Huawei, China, which ranked third in the global smartphone market after Apple, is expected to be pushed to the seventh place in the market share this year. In the’Big 6′, which dominates about 80% of the global smartphone market, China’s low-cost smartphone manufacturer, Transian, is expected to be the first to be named.

On the 5th (local time), a market research firm, Trend Force, released its forecast of smartphone shipments by company in 2021, and announced that Huawei, which shipped 170 million units last year, will only ship 45 million units this year, ranking 7th in the overall ranking. did.

This is because the supply and demand of semiconductors required to manufacture smartphones from the second half of last year was blocked due to US sanctions. Trend Force also interpreted that Huawei’s sale of the real smartphone brand’Honour’ is the background for Huawei’s difficulty in increasing smartphone shipments.

Samsung Electronics is expected to ship 267 million units this year, keeping the number one in the global smartphone market following last year. Apple is likely to be followed by 229 million units.

China’s Xiaomi, Oppo, and Vivo, which ranked 4th to 6th last year, are expected to rise one step by step according to Huawei’s vacancy and place their names in the 3rd and 5th places respectively. In the 6th place, Trend Force predicted that China Transition, an unfamiliar company in Korea, will appear in the rankings with 60 million shipments.

Headquartered in Shenzhen, China, Transition has been ranked No. 1 in the African smartphone market since 2017. According to IDC, a market research firm, the market share of Transition in the African market is 40%, surpassing Samsung Electronics (19%) and Huawei (9%) (as of the fourth quarter of 2019). So, it is also called’Africa’s Samsung’.

Trend Force predicts that the global smartphone market will recover in 2021 as consumers become familiar with the new normal (a new standard) caused by the Corona 19 pandemic (infectious disease pandemic). Trend Force predicts that global smartphone shipments will record 1.36 billion units this year as demand for device replacement as well as demand from emerging countries continues. This is a 9% increase from last year.

This year’s fifth-generation mobile communication (5G) smartphone production is expected to reach 500 million units and the penetration rate will rise to 37%. This is because, after the Chinese government actively promoted the commercialization of 5G last year, it is expected to resume the construction of 5G infrastructure that was delayed by Corona 19 in countries around the world this year. It is also expected that mobile chip makers will continue to release 5G low-end and mid-range chips, which will increase the market share of 5G smartphones.

Trend Force predicted that if Huawei recorded 30% of the market share in the 5G smartphone market last year thanks to local investment in China, Apple will rise to the top with 35% market share this year. Oppo will take second place with 14%, Samsung Electronics and Vivo will be tied for third with 13%, followed by Xiaomi with 11%, Trend Force predicted. Transition does not produce 5G smartphones.