[미디어펜=조한진 기자]Samsung Electronics and LG Electronics are turning their smartphone watches faster in the new year. From the beginning of this year, it plans to introduce new strategic smartphones and expand market dominance.
According to the industry on the 6th, Samsung Electronics and LG Electronics plan to unveil their smartphones side by side in the middle of this month.
It is unusual for Samsung Electronics and LG Electronics to unveil new strategic smartphones in the first half of January. Last year, Samsung Electronics released the Galaxy S20 series in February, and LG Electronics released Velvet in May.
The market is interpreting the two companies’ actions as one of the strategies to dominate the market. It will drive sales expansion from the beginning of the year by providing new value to consumers. In addition, it seems that the intention to quickly make up for the decline in sales and profits in 4Q is also contained.
Samsung Electronics will hold’Samsung Galaxy Unpack 2021′ on the 15th and unveil the’Galaxy S21 (tentative name)’ series. The Galaxy S21 series will also be released in three types, like the previous Galaxy S20 series. The lineup consists of the 6.2-inch Galaxy S21, the 6.7-inch Galaxy S21+, and the 6.8-inch Galaxy S21 Ultra.
First of all, it is known that the rear camera design of the Galaxy S21 series has been significantly changed. A design in which the camera module wraps around the left or upper corner will be applied. Samsung Electronics also hinted at the invitation for’Samsung Galaxy Unpack 2021′.
Here, the S Pen called Galaxy S21 Ultra will be supported for the first time in the Galaxy S series. However, it is said that it is not stored directly in the product like the Galaxy Note series, and it is said to support portability through a separate accessory.
As Samsung Electronics accelerates the release and release of its flagship smartphone in the first half of the year, it is noteworthy how it will affect product sales. While sales of the Galaxy S20 series were somewhat less than expected, it is pointed out that the report card of the Galaxy S21 series is important to expand its influence in the premium market.
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| ▲ LG Electronics rollable phone image / photo = LG Electronics YouTube capture | ||
It is reported that LG Electronics will unveil’LG Rollable (tentative name)’, a rollable smartphone that can be rolled up and unfolded at CES2021, which opens on the 11th. In particular, LG Rollable is highly likely to become the world’s first rollable phone to be introduced as a full-scale model beyond the level of a prototype.
According to an emulator for a rollable smartphone that LG Electronics recently released on the Google Android developer site, the default screen of the LG rollable phone is 6.8 inches, but it expands to 7.4 inches when the screen is opened.
LG Electronics has been devoting a lot of attention to rollable phones. LG Electronics, which introduced’Wing’ in September last year as the first result of the innovation strategy’Explorer Project’, plans to accelerate the differentiation of smartphones with rollable phones.
The market is paying close attention to the possibility of LG Rollables. If the market is delayed in recognition of its marketability, LG Electronics is highly likely to further strengthen its leadership in the smartphone form factor.
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