[종합] New food-seeking display… Samsung’QD’ vs LG’OLED’

[아이뉴스24 장유미 기자] Samsung Display’s CEO Joo-sun Choi and LG Display’s President Ho-young Chung suggested that they will compete in earnest to secure next-generation food through the New Year’s Address.

Samsung, which has declared its withdrawal from related business due to the spread of low-cost LCD offensive from China, is producing’Quantum Dot (QD) Display’, and LG, the world’s only producing large-sized OLED (organic light emitting diode) panel, is planning to become popular in OLED this year. It is a policy to achieve.

According to the display industry on the 5th, from the new year of the new year, the heads of Samsung and LG, the two major mountain ranges of domestic displays, expressed their ambitious ambitions for next-generation food.

At the opening ceremony held through the online in-house media on the 4th of this month, President Choi said, “2021 will be the most important year to respond to uncertainty and risks.” “We have to draw out customers’ choices through cost competitiveness.”

President Choi’s remarks are due to Samsung Display’s QD Display’s debut this year. QD display is known as a next-generation display technology capable of design innovation such as foldables because it can realize richer and more accurate colors using QD, which is an ultrafine semiconductor particle that emits light when it receives light or current.

Samsung Display has an overwhelming advantage of over 80% of its market share in the small and medium-sized OLED market, but it is in a desperate need to secure a new source of sales in the large panel division. In the large sector, only LCD was produced, but the competitiveness was lost as Chinese companies dominated the market. Accordingly, Samsung Display plans to abandon the LCD business and switch its main business to QD display to open a new heyday. To this end, it also planned to invest 13 trillion won by 2025.

President Choi ordered, “Since the debut of QD Display is not far away, please do your best until the end to show new values ​​that are clearly different from existing products.”

LG Display plans to concentrate its capabilities on’OLED trending’ this year. Since taking office in 2019, President Jung has focused on three key initiatives:’OLED trending’,’P-OLED business turnaround’, and’Accelerating LCD structure innovation’.

In this New Year’s address, the same will was revealed. President Jung said, “OLED TV should be firmly established as the’best TV in the name and reality’ in the premium market, making it a core business that creates stable growth and profits.” “For this, the expanded production capacity (capacity of production facilities) and customer base, Based on the model lineup, we need to focus our company-wide competency on differentiated competitiveness, market dominance, and strengthening the profit base.

In addition, President Chung pointed out that the business environment is still challenging and uncertain due to increased volatility in demand and intensifying competition, and emphasized that he will continue to pursue three key strategic tasks this year for complete management normalization and a new leap forward.

As a part, LG Display is busy moving to pioneer new markets in OLED fields such as aviation and interior as well as TV. Accordingly, in this year’s CES 2021, various utilization plans will be presented through three transparent OLED exhibition zones such as smart home, metro, and restaurant. In addition, it is a policy to exert efforts to expand supply in the small and medium-sized OLED market.

“The product, service, and business model we provide should be a solution, that is, a solution that includes not only current customer needs and pain points, but also anticipated parts in the future.” “We need to reinforce customer understanding based on our understanding of the organizational culture and the diverse lifestyles of end-users.”