TBS campaign shouting “Let’s do 1” eventually stopped due to controversy in the pre-election campaign

TBS’s YouTube subscriber increase campaign’Let’s do #1′ was swept up in a political bias controversy. The phrase’Let’s do +1′ (red circle) is written under the face of Eo-jun Kim, who is active as the host of this broadcasting station. [TBS 홈페이지 캡처]

On the 4th, the campaign to increase YouTube subscribers of TBS, which caused a controversy in the pre-election campaign, was finally stopped on the 4th ([단독] Eojun Kim and Jinwoo Joo “Let’s do 1” TBS campaign pre-election campaign controversy, JoongAng Ilbo January 4).

TBS released a material titled’TBS’ position on the controversy related to the #1 Let’s do campaign’ this evening, and stopped the’Let’s +1′ campaign as of today, accepting some points that it may cause unnecessary misunderstandings ahead of the by-election. “He said.

Earlier, TBS launched a campaign to create 1 million subscribers from November 16 to 27 last year. In the promotional video released through YouTube, etc., TBS program hosts such as Kim Eo-jun, Joo Jin-woo, Kim Gyu-ri, Choi Il-gu, and Tei appeared, “I have to work (1), now I do work (1)” “Work (1) has no end” There is a figure talking on the back

However, suspicion has been raised recently among netizens about the pre-election campaign. In addition, the campaign slogan is’Let’s Do One’, which is reminiscent of the Democratic Party’s symbol’No. 1′. In particular, although the originally stated campaign period has passed for more than a month, it was argued that TBS had in mind the by-election of the mayor of Seoul scheduled for April this year as TBS continued its promotional activities with the sound source and video through the radio and website.

TBS denied this suspicion, saying, “There is no reason to run a campaign to support a specific party.” Regarding the point of using the color of a specific party, he refuted that it was “using the color of mint, the symbol of TBS.”

“The campaign started with the goal of exceeding 1 million YouTube subscribers within the year last year,” he said. “The catchphrase conceived in the sense that the English word work and the number 1 are homophones.”

“The campaign was scheduled to run until the third week of December last year, but the period was extended because the target could not be achieved due to the outbreak of corona19 confirmed in late November and December.”

Meanwhile, on the 5th, the civic group judicial examination preparation group (Sah Jun-mo) said, “I filed a complaint requesting that the CEO of TBS and the person in charge of producing and promoting the campaign be punished for violating the Public Official Election Act.”

Reporter Seok-Hyun Ko [email protected]