With the world’s largest home appliance and IT exhibition’CES 2021′ coming a week ahead, global TV makers Samsung Electronics and LG Electronics will compete fiercely for leadership in the premium TV market with mini LED TVs, micro LED TVs for home use, and OLED lineup It is a prospect.
Samsung Electronics is holding its own TV unpack event’First Look 2021′ prior to the opening of CES 2021, which will be held online for four days starting from the 11th of next month in the US local time.
First Look is the 9th year of this year as an event where Samsung Electronics introduces new technologies and products related to TV every year and reveals its future display vision.
This year’s First Look 2021 event is open to anyone. It will be live streaming on the Samsung Electronics newsroom, Samsung.com, and YouTube channels on the 6th at 11am (East US time, 1am on January 7th Korean time).
It is predicted that Samsung Electronics will announce a new TV product with mini LED technology applied at this event. This product is likely to be placed in the top-level product line as it is applied together with the quantum dot sheet used in Samsung QLED.
In addition, it will exhibit micro LED TVs for home use. The factory price of the 110-inch Samsung Micro LED TV is 170 million won, and is about to be released in full scale in the first quarter of this year.
Samsung Electronics is also considering launching a new sized micro LED TV. The company plans to confirm and announce the size of the new product lineup at First Look.
LG Electronics, which has been empowering OLED TVs every year, is expected to emphasize’LG QNED TV’, a premium LCD TV with mini LED technology this year. LG QNED TV is a lineup located between the existing LG OLED TV and LG Nanocell TV.
LG Electronics plans to sell more than 10 models, including 8K and 4K resolution, to the global market, centering on QNED TV-related ultra-large products.
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LG Electronics plans to operate various exhibition platforms such as internet broadcasting and 3D virtual exhibition halls on separate LG Electronics sites so that CES will be held 100% online this year, but customers can experience similarly to existing offline exhibitions.
Meanwhile, Samsung Electronics will participate in CES 2021 with the theme of’Better Daily Life for All’ this year. LG Electronics said,’A precious daily life continues. We are looking for CES 2021 with the phrase’Enjoy your home life comfortably with LG’.