[의학신문·일간보사=김상일 기자]The AMOREPACIFIC Group held an online kick-off ceremony on the 4th, saying, “It is a time when it is desperately needed to change the perception of customers and distribution changes.” “We need to return to a thorough customer-centered beginning and accurately understand and reflect changes in customers.” Emphasized.
This year, AMOREPACIFIC Group plans to implement the three strategies of’Strong Brand’,’Digital Transformation,’ and’Innovation of Business Constitution’ under the management policy of’Winning Together’.
In this regard, Chairman Kyung-bae Seo said, “We must remember that seeing first, starting first, and succeeding first is a way to preoccupy the hearts of customers and move forward in any environment.”
First of all, it will focus on fostering’Engine Products’ that reflect the unique values of each brand and the spirit of the times. Through this, we plan to complete a strong brand that no one can surpass. It is also spurring the rapid’Digital Transformation’ work. With content optimized for each platform, we plan to preempt the competitive advantage in the digital age by thoroughly reviewing the way we work as well as communicating with customers in a timely manner.
It is also promoting business structure improvement for profitable growth. It plans to improve the profit structure by reducing unnecessary costs and invisible inefficiencies, and to implement a new success model by innovating the constitution of offline stores.
Chairman Kyung-Bae Seo said, “We will generously provide opportunities for all executives and employees to be nurtured as talented people of this era, and we will pave the way for growth while feeling happiness and accomplishment by working.” We will also begin to challenge ourselves to build a higher level corporate ecosystem that leads to glory.”
In 2021, AMOREPACIFIC Group is planning to create a year of’Winning Together’ in which the’Asian Beauty Creators’ advanced challenges and the’Team Amore’ actively courage to pioneer a new future and succeed together.