​​[2021 신년사] Kookmin Bank President Huh In “We have to fight for the transformation of a digital financial company”

KB Kookmin Bank President Huh In said on the 4th, “We have to fight on the path to transforming into a digital financial platform company.”

In his New Year’s speech, Mr. Heo said, “Now, beyond the digitalization of financial services,’financing in life’, where customers share their daily lives, is becoming the future of finance.”

He said, “Amid the disappearance of the border between financial and non-financial, we have to fight a’digital war’ with big tech companies,” he said. “We should become KB that leads the financial platform ecosystem.” He added, “When we are at the center of the financial platform ecosystem, we can become’first movers’ and lead change.”

“We will move forward with the goal of a more innovative, attractive and more detailed customer experience than digital players,” said Huh. “‘Star Banking’ is a’customized personal bank in the hand’ and’Liiv’ is MZ “We will reborn as an AI-based financial platform specialized for generations.”

In addition, it emphasized fundamental business competitiveness and ESG (environmental, social, governance) management. He said, “This year, we will do our best to strengthen our market dominance and increase our ability to generate profits.” He also said, “We will take the lead in improving our society’s awareness of ESG through various ESG management activities.”

Chairman Heo refers to BTS’ song’Life Goes On’ and the Korean lyrics of “‘Life continues,’ are loved by people around the world, and this conveys the will to overcome the daily lives that have stopped due to corona. He said, “If you run without losing hope for a better tomorrow than yesterday like a BTS song, you will surely be able to regain your precious daily life.”