Neon’s artificial human’Neon’
[파이낸셜뉴스] ‘Neon’, which showed digital humans at the International Home Appliances Exhibition (CES) in early 2020, is planning to show an upgraded avatar actor at CES this year.
This avatar actor, named directly by the Neon side, attracted attention at the last CES as’Artificial Human’. The human figure created by computer graphics (CG) moves perfectly like a person on the screen, and can communicate with users using artificial intelligence (AI). It seems to be able to act as a friend with people, or as a health or yoga instructor, an artificial intelligence doctor, or a remote salesperson. Neon is a startup under Samsung Research America (SRA), an American research organization of Samsung Electronics.
Artificial human’neon’. Excluding the leftmost female reporter, the rest are pure fictional characters without even real characters.
On December 31 of last year, the CEO of Pranav Mistri Neon said in an e-mail sent to customers, “Over the past year, there has been a lot of difficulty, and our team has been able to expand in three directions.”
“First, we opened a branch office in Korea, and secondly, the US headquarters moved to a beautiful campus in Los Gaitos, California.” We were able to showcase content creation,’Neon View’ and’Neon Studio’.”
Neon has also opened up a number of cooperation with domestic companies this year.
Mr. Mistry said, “Last October, we entered into a global partnership with CJ OliveNetworks, one of Korea’s conglomerates, and CJ produced a film parasite by director Bong Joon-ho. We were able to show off the beta version of’Neon Frame’ as the opening event of the Expace Innovation Center.”
‘Neon Studio’, a digital human creation tool,’Neon View’, an app for mobile devices, and’Neon Frame’, a life-size digital photo frame for humans.
Currently, the U.S. Patent Office has a file of’Core R3′ that Neon has applied for a patent. Core R3 explained that’software that can create, edit and manipulate virtual characters that can be used in movies, TV, and Internet platforms’. Core R3 is the first letter of the word representing the three characteristics of’reality, realtime, and responsive’.
Neon is defined as a computer-generated video using Core R3 that can be used for movies, games, AR services, and simulations.
Neon’s recently introduced’Neon Weekforce’ on its homepage is expected to allow customers to take charge of education and salesperson roles by containing content in the way they want to digital actors.
The neon frame serves to hold this digital actor in a picture frame the size of a real person.
Mistry, the CEO of Neon, is from MIT Media Lab and was recruited by Samsung Electronics in 2014. Afterwards, he was promoted to managing director at the age of 36 and became the youngest executive of Samsung Electronics.
[email protected] Reporter Kim Seong-hwan
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