[포토뉴스] Samsung Card, Untact Award for’The 1st Data Analysis Contest’

Samsung Card Managing Director Kang Byeong-joo (right) and Ahn Ki-hong (left) are taking commemorative photos with the winners of the competition. [사진출처=삼성카드]

[오늘경제 = 방수진 기자]

Samsung Card announced on the 30th that it held the ‘1st Samsung Card Data Analysis Contest’ Untact (non-face-to-face) awards ceremony.

This competition was conducted to expand the data analysis base of domestic and foreign university students and graduate students and to discover creative ideas. The awards ceremony was held at the Samsung Main Building in Jung-gu, Seoul on the 29th.

Based on sample and processed data provided by Samsung Card from August to November, a total of 245 participating teams will discuss the topics selected from’Development of an online merchant visit customer prediction algorithm’ and’Marketing strategy to overcome the pendemic era’. Submitted the results.

Samsung Card selected the final 9 winning teams after the first and second screenings and final presentation screening based on ▲data utilization capability ▲algorithm model adequacy and expandability ▲business adequacy ▲logicalness ▲originality. A total of 20 million won worth of prize money and a plaque were awarded to the winning team.

Team YBIGTA, which won the 1st prize in the’Online Merchant Visiting Customer Prediction Algorithm’ category, built a model with a soft voting approach that combines the probability values of the results of several tree-series algorithms (XGBoost, LightGBM). If this model is used, it is expected that the performance of predicting customers visiting affiliated stores will improve, and this can be useful for data-based marketing.

The HomoMarketers team, which won the 1st place in the’Marketing Strategy to Overcome the Pendemic Era’ category, under the theme of’Post Corona, Marketing Strategy to Lead New Consumption’, Suggested ways to activate App Card.

A Samsung Card official said, “Through this data analysis contest, we were able to discover various ideas and business possibilities. We are reviewing the excellent contents to be used in the field after some supplementation.”

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