In May of last year, an advertisement for Shin Ramyun of Nongshim drew attention with about 7.4 million views on the U.S. YouTube channel.
Foreigners who encountered advertisements “This is the cutest ad ever that it got me in tears”, “Shin cup is the best for family gathering”, “This is awesome. )” I posted various comments.
The commercial that made a really big hit in the United States can now be viewed in the Korean version.
This is because Nongshim reorganized the advertisement for the year-end and New Year holidays. Let’s take a look at an advertisement video that blends sensuous illustrations with a warm concept that deals with the friendship between siblings.
The lovely brothers and sisters put a Shin Ramyun in front of each other and encourage each other to taste it, causing a little laugh. Especially, thanks to the illustrations that stand out in every scene, it is a CF that evokes the feeling of a fairy tale. This advertisement by Nongshim is a special project with the world-famous artist’Eva Armisen’.
Eva Armerson, from Spain, is widely known as a’painter of happiness’. His works reorganize the trivial everyday life we can always meet into special moments. Eva Almerson’s Instagram allows you to explore various works with her own distinct colors. The advertisement of Nongshim also expressed the warm feelings between the family with Eva Armerson’s unique gaze and style.
Some people may have thought, “Where do you think you saw this a lot?” while watching the advertisement for Shin Ramyun with Eva Armerson. This is because it is a parody of the hit work in the 70s among Nongshim advertisements.
“Brother eat first Nongshim ramen~ Ooh, Nongshim ramen♬”
At that time, the brothers tactfully captured the situation where they gave way to each other with a ramen in front, and they were loved by the addition of songs that stick to their mouths.
This CF is a modern, loving reinterpretation of the concept of’brother first, brother first’ as’brother first, younger brother first’, and a situation where brothers and sisters give way to Shin Ramyun and enjoy delicious food in the end.
This time, the advertisement video was reborn in the Korean version, receiving great love from overseas. An official from Nongshim said, “We prepared this advertisement to convey the warm affection we share with our family during difficult times,” and “I hope that Eva Armerson’s work will give you warmth and comfort.”
