[서울신문] LG,’mini LED TV’ pre-release…Samsung and LG fight for leadership

First QNED TV debut at’CES 2021′ in January
Screen brightened with 30,000 mini LEDs
Accurate and deep’black’ color implementation
Samsung’s January First Look out forecast

On the 29th, before LG Electronics released’QNED TV’, a new premium liquid crystal display (LCD) TV with mini light-emitting diodes (LED), at CES 2021, the world’s largest information technology and home appliance exhibition held in January next year. Revealed. Samsung Electronics’ mini LED TV is scheduled to be unveiled in January next year.

The QNED TV that LG Electronics held on this day and unveiled it has a brighter screen with about 30,000 mini-LEDs that have a light source size of less than a tenth of that of a conventional LCD TV in the backlight. Represents. In general, if a device of about 100㎛ to 200㎛ is used, it is classified as a mini LED TV, and if an LED element of less than 100㎛ is used, it is classified as’micro LED TV’.

It is also said that the screen division drive (local dimming) area is subdivided into 2,500 pieces to increase the contrast ratio, which is the disadvantage of LCD TVs, to express an accurate’black’ color. It is explained that the LED is 10 to 15 times larger than that of the existing LCD TV and the local dimming area is increased by 5 times, enabling fine tuning, thus realizing the best picture quality among the LCD TVs on the market.

In addition,’Quantum Nano Cell Color Technology’, which utilizes nanocell and quantum dot-based technologies at the same time, expresses colors close to real life. When the TV shows red, in addition to the unique wavelength of red, the surrounding color wavelengths such as yellow and orange can be mixed, which explains that this technology shows pure red. LG Electronics is releasing 10 models in the first half of next year. The price will be set at less than half of the top model OLED TV.

LG said, “Considering that the backlight of Samsung’s (premium LCD TV) QLED TV consists of less than 2000 LEDs and less than 500 local dimming areas, the LG QNED TV has evolved one step further than the Samsung QLED TV.” Explained.

Samsung Electronics also unveils a premium LCD TV lineup with mini LEDs at First Look, an online’TV version unpack’ event held online on January 6th next year.

An industry insider said, “As both Samsung Electronics and LG Electronics, which are the world’s first and second largest TV markets, both jump in and fight for the lead, the competition for mini-LED TVs is expected to intensify from 2021.”

Reporter Jeong Seo-rin [email protected]