Input 2020.12.28 18:32 | Revision 2020.12.28 18:36
Delivery agency Baemin Riders disrupts restaurant delivery by putting it into’B Mart’ delivery
On Christmas Eve, business is blown by’server jamming’… Compensation for self-employed people is behind the scenes
On the 28th, the Fair Trade Commission (FTC) decided to conditionally approve the sale of Delivery Hero Korea, a subsidiary that operates the delivery app Yogiyo and Delivery Box, to Delivery Hero (DH) in Germany, which intends to take over the people of Delivery. After the merger, it was interpreted as a decision based on concerns about DH’s market monopoly. As of last year, the delivery market share of the three delivery companies, Yogiyo, and Yogiyo, was 99.2%, and the share of the No. 1 delivery people reached 60%.
In fact, Bae Min announced a plan to reorganize fees in April and withdrew it after being caught up in controversy over’improving tricks’. In the past, the rental fee was paid at a monthly flat rate (88,000 won), but a certain amount of sales was changed to a commission (5.8%, VAT excluded), which required many self-employed businesses to pay more fees than before. Put in a situation. Accordingly, in the market, accusations of using the market share to make profits poured out, and in the end, Chairman Kim Bong-jin took over the change of the rate system entirely.
Baemin Riders, a self-delivery agency service, is also pointed out as a major culprit in the order of the delivery market. Baemin Riders is a comprehensive service that Baemin does from order to delivery without having to sign a separate contract with a delivery agency, and is operated by a separate tab in the Baemin delivery app. Although they have to pay a fee of 16.5%, which is more expensive than the regular delivery service, there are quite a few self-employed people who use it because they only need to pay attention to food without having to use a separate delivery agency.
However, contrary to the expectation that faster and more convenient service would be achieved if an in-house delivery man came out, Bae Min dried the blood of the store owners by delaying the dispatch or unilaterally reducing the delivery distance due to the lack of delivery personnel. This phenomenon got worse with the launch of’B Mart’, a direct delivery service for daily necessities. B Mart only delivers Baemin riders belonging to Baemin, and as they prefer more convenient grocery delivery than food delivery, delivery to restaurants near B Mart has become difficult. The self-employed had to face the protests and star rating terrorism of “late delivery” to customers.
Delivery tips were also passed on to the self-employed. The delivery cost of Baemin Riders consists of a delivery agency fee borne by the store owner and a delivery tip (2900 won) borne by the consumer. Delivery tips can be charged by the self-employed to consumers. The more delivery tips are charged to consumers, the more the restaurant is placed at the bottom of the delivery app. Eventually, many store owners paid their own delivery tips by crying for exposure and eating mustard, and there was a situation where they paid nearly 30% of sales to shippers.
On the 24th, four days before the final business combination approval, the server of the Baemin Riders app used by the deliveryman was down, and the service was interrupted for about 4 hours from 6 pm. Self-employed people who prepared for Christmas Eve specials in a situation where eating out was reduced due to Corona 19 ruined the biggest business of the year. In addition, Bae Min did not inform the situation immediately after the accident, so self-employed people had to bow their heads to customers and deliver directly without knowing English.
Response was also controversial. We paid 60,000 won coupons to the delivery man and 30,000 won coupons to customers who ordered, but only compensated for cancellations after receiving orders to self-employed people, but did not compensate for not receiving orders for four hours. A president who runs a restaurant in Seoul said, “If the server breaks while playing a game, we reward users, but Bae Min pays a lot of fees to the restaurant owners, but the reward is behind the scenes.” As if to see it,” he angered.
An industry insider said, “If you were faithful to the delivery brokerage business that Bae Min put forward in the beginning, you would have heard the review as an innovative business, but the quality of the service was lowered by adding new businesses such as delivery agency service and near-distance mart business, believing in the market share of No. 1.” “It is a proof that the higher market dominance will lower the quality of service and reduce the benefits of users.”
On the other hand, after the announcement of the FTC, DH decided to sell the delivery app Yogiyo and acquire elegant brothers. DH announced on its official website on the 28th, “We have decided to accept the conditional approval of the FTC regarding the establishment of a joint venture with the elegant brothers,” and “We will sell the Korean subsidiary after receiving a final decision from the FTC in the first quarter of next year.”