Achieve 20% annual target amount per day
Up to 1,600,000 won in extension of the opening tax cut↓
The number of contracts on the first day of the mid-sized sports utility vehicle (SUV) GV70 (photo) that Hyundai Motor’s luxury car brand Genesis introduced this month has exceeded 10,000. It achieved 20% of the 44,000 annual targets per day.
Hyundai Motor Company announced on the 23rd that it had sold more than 10,000 units on the 22nd when it started the contract for the GV70. The GV70 is the second SUV model following the large SUV GV80 that Genesis launched earlier this year. It emphasized dynamic design and applied cutting-edge functions such as biometric technology and indoor germ prevention technology to target the younger generation. Customer delivery of the GV70 is expected to occur early next year.
Considering that the high-end mid-size SUV market in which the GV70 belongs is currently around 20,000 units per year, it is a significant achievement to exceed 10,000 units in one day. This year’s sales of similar imported car models have already exceeded significantly. Benz’GLC’, which is considered a competitor of the GV70, has sold 5,900 units this year. The same-class model, BMW’X3′, has also sold 3,297 units up to last month.
It is an analysis that it was effective to set the price point lower than the competitive model. The price of the GV70 starts at KRW 47.19 million for gasoline 2.5 turbo, KRW 57.24 million for 3.5 turbo, and KRW 50.36 million for diesel. As the government extended the individual automobile consumption tax reduction policy until the first half of next year, the price decreased by 890,000~1,600,000 won compared to the previously disclosed price.
With the GV70 making a blast, the high-end mid-size SUV market is also expected to expand. If Hyundai Motors achieves the sales target of the GV70, the market, which is currently 20,000 units a year, is expected to increase to 60,000 to 70,000 units next year.
The market believes that the GV70 may sell more than its internal target. Kim Jin-woo, a researcher at Korea Investment & Securities Co., said, “The sales target of GV70 is 44,000 units, which we set conservatively.” It can be.”
Reporter Sunah Lee [email protected]
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