5% accrual and content benefits for KRW 4900 per month
“Products that can be enjoyed with shopping and OTT”
Naver membership. Photo = courtesy of Naver
Members who have subscribed to the Naver Paid Membership System will be able to watch CJ’s online video service (OTT)’Taving’ for free.
According to the information technology (IT) industry on the 8th, Naver and CJ decided to include teabing viewing rights in the’Naver Plus Membership’ service, and are discussing specific plans.
Naver Membership is a membership system that allows Naver Pay to accumulate up to 5% of the amount paid at Naver Shopping for a monthly payment of 4,900 won. When you sign up for a membership, Naver gives you a content benefit to choose one of 20’cookies’ that can be converted into webtoons, a music platform vibe sound source 300 times, and a Naver Cloud 100GB additional subscription.
As early as next month, among these benefits, the teabing coupon is expected to be included. Currently, Teabing sells a variety of tickets from 7900 won per month to 13,900 won per month, depending on the number of simultaneous viewers.
As the teabing license is more expensive than Naver membership, both sides are designing a new teabing license for Naver members. Naver is discussing so that the membership benefit teabing will be available as early as February, at the latest in the first quarter.
Teabing is an OTT that allows you to watch TVN, Mnet, OCN, JTBC, and other CJ affiliates, with a total of 39 broadcasting stations. Teabing’s share of the OTT market is behind Netflix, Watcher, and Wave, and it is expected to expand its share by joining hands with Naver.
Naver Plus membership was also launched in June of last year, and it is rapidly increasing its membership so that it has gathered 2.5 million subscribers in six months. The number of subscribers is expected to increase further as the benefit of watching teabing increases.
The combination of Naver Membership and Teabing is the first content collaboration that Naver and CJ Group, which formed a’blood alliance’ last October, unveiled together. Naver and CJ Group exchanged a total of 600 billion won. Accordingly, Naver became the third largest shareholder of CJ Logistics and CJ ENM, and the second largest shareholder of Studio Dragon.
Joara, reporter of Hankyung.com [email protected]
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