First online CES held… 567 US and 340 Koreans participated
Focused lighting on home economy, AI, 5G, etc.
Samsung·LG Electronics’Innovation Spark Competition’ Announced
GS Caltex also participated and introduced mobility
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It is expected that Korean companies will lead the world’s largest electronic and information technology (IT) exhibition’CES 2021′, which will be held online for the first time in four days from the 11th (hereinafter referred to as local time in the United States).
Due to the novel coronavirus infection (Corona 19), the event is held entirely online, and the number of participating companies has decreased more than in previous years, but after the host country, the United States, Korean companies are the most involved to introduce new technologies and products.
According to the Consumer Technology Association (CTA), which hosts CES on the 10th, the number of companies participating in this year’s event was 1,951, down by less than half from last year. In particular, a large number of Chinese companies that once swept CES are absent.
Accordingly, 567 US companies and 340 Korean companies participated to lead CES. The participation aspect of Korean companies also varies from large companies to small and medium-sized companies and start-ups. At CES 2021, the core theme is’Homeconomy’, which is said to have expanded the house to a space for various economic activities beyond a residential space due to Corona 19. In addition, artificial intelligence (AI), 5th generation mobile communication (5G), next-generation displays, and automobile/mobility, which accelerate non-face-to-face daily life, are also cited as major topics.
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At the same time, Samsung Electronics and LG Electronics will participate in CES 2021 on the theme of innovation in the home and daily, which has become more important due to Corona 19.
On the 11th, the opening day, a press conference will be held with the media around the world to present new technologies and products such as AI, Internet of Things (IoT), robots, and 5G, and a vision for the future. In particular, it plans to introduce a large number of’lifestyle home appliances’ tailored to the individual tastes of consumers.
In addition, Samsung Electronics is expected to release’Galaxy S21′, the first 5G flagship smartphone this year on the 14th, and LG Electronics is also expected to unveil the world’s first rollerball phone’LG Rollable (tentative name)’ on the 11th.
LG Display participates in CES 2021 under the theme of’Display, now the world in front of you’ and presents next-generation displays such as organic light-emitting diodes (OLED, all-red) that sound and bend and transparent. In the domestic automobile and mobility industry, Hyundai Motor Company and SK Group decided not to participate this year, unlike in previous years, but Samsung Electronics and LG Electronics decided to take part in the electronics business at this year’s event.
Samsung Electronics and Harman International, a subsidiary of electronic components, recently unveiled the jointly developed’Digital Cockpit 2021′. The digital cockpit is an electronic component composed of digital electronic devices.
LG Electronics, which recently announced that it will establish a joint venture in the field of electric vehicle powertrain with Magna International, the world’s third-largest auto parts maker, will hold a briefing session with Magna on the 12th to present a vision for vehicle electronics.
GS Caltex is participating in this CES for the first time ever. GS Caltex, which is trying to change from an oil refinery to a comprehensive energy and mobility company in response to future environmental changes, will introduce future gas stations and drone delivery that combine gasoline, future car charging, sharing, and convenience facilities. Mando, an auto parts maker, also introduced the’Freely Mounted Advanced Driving System (SbW)’, which received the CES Innovation Award for the first time at CES 2021. A large number of Korean SMEs and startups are also participating in CES 2021 and seeking to enter the global market. SMEs and startups meet global customers and consumers through online exhibition halls organized by the government and Seoul city.
‘HHS’, which developed a smart safety management system based on biometric signal processing, and’Pet Pulse’, which developed a product that helps communicate with people by analyzing emotions by recognizing the voice and activity of a dog, received CES innovation awards. Samsung Electronics helps 21 start-ups to participate in online exhibitions supported by’C Lab’, an internal and external venture fostering program./Reporter Lee Soo-min and Jeon Hee-yoon [email protected]
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